B2B Lead Generation

Prospect Engine Case Studies

LeanPartner

Industry:Business Consultancy
Country: Malaysia
Head Count:11-50

At Lean Partner, our “Boutique consulting” solutions are tailor-made to meet your objectives.

1
Meetings / leads
1 %
Connection Acceptance rate
1 %
Reply rate

Goals

  • Increase LeanPartner’s sales by scheduling as many meetings as possible.
  • Fix website and optimize it for search engine traffic.
  • Perform personal branding for the Founder.

Challenges & Solutions

  • The journey was not smooth for us, as we encountered multiple challenges.
  • Initially, fixing meetings was difficult due to the nature of the service provided by LeanPartner.
  • To overcome this, we began reaching out to various designations within companies.
  • We started building rapport from the manager level.
  • As a result of our efforts, we started getting a lot of meetings.

Target Market

  • Our target audience consists of Learning and Development Leaders & Managers, COO, and CEO.
  • The industries we are targeting are manufacturing and banking.
  • The targeted companies have more than 500+ head counts.
  • The location of the targeted companies is in Malaysia.

Outreach Message Strategy

  • Our primary focus is on building rapport to establish relationships before scheduling meetings.
  • To achieve this, we ask specific questions related to operational excellence.
  • By asking these questions, we aim to build trust and establish common ground with our potential clients.
  • Once we have established a relationship, we are better positioned to schedule a meeting.

Leantute

Industry: Transforming Business
Country: Malaysia
Head Count:201-5000

LEANTUTE is an energetic global business that was founded with the goal of transforming business processes by sharing training, tools, and various resources to help our clients maximise value and achieve higher efficiency and productivity. One thing is certain in business: the need to evolve and succeed.

1
Meetings / leads
1 %
Connection Acceptance rate
1 %
Reply rate

Goals

  • We’ll teach you the principles of lean management, operational excellence, and innovation.
  • Learn to spot opportunities for innovation and create a strategy to pursue them.
  • Equip yourself with tools to streamline processes and improve efficiency to foster innovation.
  • Develop leadership skills and encourage a culture of continuous improvement and innovation.
  • Learn from practical case studies and real-world examples of combining operational excellence and innovation for success.

Challenges & Solutions

  • Employees’ resistance to change can be a significant obstacle to implementing operational excellence and driving innovation.
  • Siloed thinking within departments can hinder idea sharing and collaboration across an organization.
  • Lack of resources, including time, money, and personnel, can impede innovation and operational excellence initiatives.
  • Leadership buy-in is crucial to overcoming resistance to change and ensuring everyone supports the necessary adjustments.
  • To overcome siloed thinking, cross-functional collaboration should be promoted by forming teams with members from various departments and encouraging them to work together.
  • Prioritizing the most crucial innovation projects and allocating resources accordingly is essential to overcoming resource shortages. This can be achieved by analyzing potential projects and selecting those that offer the highest return on investment.

Target Market

  • Business executives and managers who are responsible for leading and managing teams, and who want to develop the skills necessary to drive innovation and achieve operational excellence within their organizations.
  • Process improvement specialists and quality assurance professionals who want to expand their knowledge and skills in lean management and operational excellence, and learn how to apply these principles to drive innovation.
  • Project managers and team leaders who want to learn how to foster a culture of continuous improvement and innovation within their teams.
  • Entrepreneurs and startup founders who want to develop a deep understanding of lean management and operational excellence in order to build a strong foundation for their businesses.

Outreach Message Strategy

  • Personalize the message using the recipient’s first name for a sense of value and increased engagement.
  • Introduce Leantute and their services briefly to create understanding and interest.
  • Highlight the benefits of Leantute’s training and consulting services to showcase the value.
  • Provide program details to assist the recipient in selecting the ideal program.
  • Include Leantute’s contact information (website, email, phone number, and WhatsApp) for easy communication.
  • Follow up with a message emphasizing the value of Leantute’s services to encourage engagement and potential collaboration.

Qiagen

Industry: Biotech & Pharma
Country: Malaysia
Head Count:11-10,000+

QIAGEN serves more than 500,000 customers around the globe, all seeking answers from the building blocks of life – DNA, RNA, and proteins. We deliver Sample to Insight solutions for molecular testing, propelling our customers from start to finish to unlock new insights. This is how Qiagen makes improvements in life possible.

1
Meetings / leads
1 %
Connection Acceptance rate
1 %
Reply rate

Goals

  • Generate Quality Leads: The objective is to attract potential clients who are interested in developing customized DNA/RNA/NGS kits and solutions. Measure the success of the campaign by tracking the number of inquiries, requests for a quick call, or further information.
  • Showcase Expertise and Trustworthiness: Highlight QIAGEN’s reputation and experience as a trusted partner in the industry.
  • Foster Relationship Building: The aim is to establish and nurture professional connections with target individuals.
  • Drive Engagement and Response: Encourage recipients to respond to the messages, either by initiating a conversation or expressing interest in learning more about QIAGEN’s molecular diagnostics.
  • Increase Conversion Rates: Ultimately, the goal is to convert interested leads into customers who choose QIAGEN’s OEM solutions for their molecular technology needs.

Challenges & Solutions

  • Limited initial brand awareness Solution: Compelling campaign messages to introduce QIAGEN’s OEM solutions and increase brand recognition. Challenge
  • Engaging busy professionals Solution: Crafting concise and attention-grabbing messages, offering quick calls and personalized solution demonstrations for convenience. Challenge
  • Building and nurturing professional relationships Solution: Reaching out as fellow professionals, providing value and positioning as a resource for ongoing engagement and collaboration. Challenge
  • Encouraging response and engagement Solution: Utilizing personalized messages, create urgency, and offer further information to drive recipients to take action. Challenge
  • Converting leads into customers Solution: Nurturing relationships, providing personalized solutions, and highlighting the benefits to optimize conversion rates.

Target Market

  • Pharmaceutical Companies: Targeting pharmaceutical companies involved in drug discovery and development, offering customized DNA/RNA/NGS kits and solutions to accelerate their research and development processes.
  • Biotechnology Companies: Targeting biotech firms engaged in genetic engineering, gene expression analysis, and molecular diagnostics, providing tailored OEM solutions to enhance their product development and manufacturing capabilities.
  • Research Institutions: Targeting academic research institutions, universities, and government laboratories involved in molecular biology and genomics research, offering customized solutions for various applications, including cancer research, infectious disease detection, and genomics data analysis.
  • Genomics Service Providers: Targeting genomics service providers and contract research organizations (CROs), offering tailored OEM solutions to support their high-throughput sequencing, genotyping, and data analysis services.

Outreach Message Strategy

  • Personalize Message: Addressed the recipient by their first name and mention their company to see what they have an interest in Qiagen.
  • Call-to-Action: Encourage the recipient to take the next step by scheduling a quick call or expressing interest in learning more about QIAGEN’s OEM solutions.
  • Keep it brief: Keep the message brief and avoid technical jargon the recipient may not understand.
  • QIAGEN’s OEM solutions offer valuable benefits for your company or research goals, accelerating product development across multiple applications like cancer prevention, medicine discovery, infectious disease detection, forensic investigation, and genomic data analysis.
  • Overcome challenges with QIAGEN’s problem-solving OEM solutions. Our customized DNA/RNA/NGS kits streamline workflows, improve quality, and ensure consistent results, addressing pain points in your current processes.
  • Follow-up: If no initial interest is shown, follow up politely after a few days to check if they are still interested in connecting.

Decube

Industry:Software Development
Country: Malaysia
Head Count:201-10,000

Decube is a data observability & data quality platform that helps companies prevent data quality incidents.

1
Meetings / leads
1 %
Connection Acceptance rate
1 %
Reply rate

Goals

  • Collecting market insights.
  • Fixing meetings with fellow Data Analytics Leaders.
  • Identifying the best keywords to use in the outreach message.

Challenges & Solutions

  • Initially, we were not able to schedule enough meetings due to a lack of a proper company list.
  • We conducted an in-depth meeting with the client to redefine the target market.
  • After this, we began manual lead research.
  • Jatin and Abhi from Decube helped us to get the right companies and contact people.
  • With their assistance, we were able to identify the right companies and key decision-makers, which helped us increase our meeting schedule.

Target Market

  • Industry: Financial Services, Retail, Insurance, Data Infrastructure and Analytics, Technology, Information and Media, IT System Data Services, Retail, Electrical, and Electronic Equipment, F&B, Retail Office Equipment
  • Designations: Head of Data Management, Data Engineer, Data Manager, Data Assistant, Data Specialist, Data Analyst
  • Head Count: 200 to 5000

Outreach Message Strategy

  • Focusing on the pain points of Data specialists.
  • Explaining what Decube is capable of and how it can help alleviate those pain points.
  • Being open to having a conversation without the intention of solely trying to sell the product.

Metora

Industry:IT Services and Consulting
Country: Malaysia
Head Count:11-50

Enterprise Performance Management Implementation Specialists

1
Meetings / leads
1 %
Connection Acceptance rate
1 %
Reply rate

Goals

  • Collecting market insights.
  • Fixing meetings with the Leaders from the Finance devision.
  • Identifying the best keywords to use in the outreach message.
  • Fixing 5 meetings in a month

Challenges & Solutions

  • Our client’s target was big companies in Malaysia, which presented a challenge in terms of connection acceptance rates.
  • We created a list of the top 200 companies in Malaysia and their finance leaders to better target our outreach efforts.
  • We initially focused on LinkedIn outreach but later incorporated cold emailing as well.
  • With this strategy, we were able to schedule 10 meetings in one month.

Target Market

  • Industry: Manufacturing, Retail
  • Country: Malaysia
  • Designations: CFO, Financial Controller Financial Planning and Analysis Manager Finance Manager CEO, Chief Digital Officer
  • Head Count: 1000+

Outreach Message Strategy

  • We primarily focused on the usage of AI in financial decision-making.
  • Our message was quite lengthy to convey enough information to generate interest.
  • We targeted busy individuals who may not have time for small talk.
  • To accommodate this, we made sure that our message contained enough information to schedule a meeting.

Lemon

Industry:Influencer Marketing
Country: INDONESIA
Head Count:50

A data-driven Influencer platform that allows Brands to work, collaborate and select the right Influencers without the need to spend a lot of time briefing Influencers one by one.

1
Meetings / leads
1 %
Connection Acceptance rate
1 %
Reply rate

Goals

  •  Lemon provides creative and innovative digital solutions to improve clients’ online presence.
  • They help businesses grow by offering customized digital solutions.
  • Lemon is dedicated to delivering exceptional customer service and ongoing support.
  • They aim to build a strong reputation as a leading digital agency in Indonesia.

Challenges & Solutions

  • Lemon offers customized digital solutions to help businesses establish a strong online presence.
  • They drive website traffic through search engine optimization and social media management. 
  • Lemon focuses on improving user experience through user-friendly website design and development.
  • They assist businesses in increasing conversion rates through targeted campaigns and optimization strategies.
  • Lemon keeps up with technological advancements to implement the latest trends in digital strategies.

Target Market

  • Lemon provides e-commerce solutions for businesses selling products or services online.
  • They offer tailored services for hospitality businesses, including website design and social media management.
  • Lemon caters to financial institutions with services such as website development and digital marketing. 
  • They offer specialized services for startups and entrepreneurs, including website design and branding.

Outreach Message Strategy

  • Connect and initiate personalized conversations with the target audience.
  • Engage with the target audience’s LinkedIn profiles to build connections.
  • Educate about Lemon’s data-driven approach to influencer marketing, mentioning registered influencers and brands, and inviting them to a webinar.
  • Highlight Lemon’s platform features, campaign creation ease, and client success, while asking about their current influencer marketing campaigns.
  • Offer a demo of Lemon’s platform, emphasizing its value, sharing success stories, and inviting them to schedule a demo.

iMocha

Industry: Recruitment Agency
Country: UAE-Dubai
Head Count:11-5000

Today, iMocha is serving more than 500 customers and has helped organizations in acquiring or upskilling more than 200k+ employees with more than 3 million+ assessments.

1
Meetings / leads
1 %
Connection Acceptance rate
1 %
Reply rate

Goals

  • A convenient and efficient platform for companies to test job candidates’ skills 
  • Wide range of pre-employment tests for diverse industries and job roles
  • Real-time results and analytics for informed hiring decisions
  • Valuable resources for improving hiring processes
  • User-friendly dashboard for managing hiring processes
  • Seamless integration with applicant tracking systems for a streamlined hiring

Challenges & Solutions

  • Accuracy and reliability of tests
  • Keeping up with industry standards and technology
  • Customizing tests for each client
  • Attracting and retaining diverse clients 
  • Partnering with experts and quality checks
  • Research, development, and feedback
  • Range of test options and client consultation 
  • Marketing, outreach, and client satisfaction prioritization

Target Market

  •  Businesses and organizations of all sizes and industries
  • Target audience: HR departments, hiring managers, recruiters, staffing agencies
  • Industries served: Technology, finance, healthcare, education, and more

Outreach Message Strategy

  • Introduce Idea Labs representative and iMocha-Idea Labs
  • AI-powered online assessment platform for efficient candidate identification
  • 2500+ skill tests and 200+ job role-ready assessments
  • Demonstrated success in helping hundreds of global corporates
  • Offer a demonstration and express confidence in benefiting their organization
  • Follow up after a day 
  • Provide contact details

C 9

Industry: Recruitment Agency
Country: UK
Head Count:501-5000

C9 Technology & C9 Recruitment are headquartered in London, UK. Originally established in 2008, we were inspired by the latest technologies in the cloud infrastructure sector. This has eventually evolved into many divisions, such as recruitment, migrations, telephony, and various other lines of business.

1
Meetings / leads
1 %
Connection Acceptance rate
1 %
Reply rate

Goals

  • Engaging with companies who are doing recruitment.
  • Making connection between Employees and Employer.

Challenges & Solutions

  • For us, the journey was not easy. we faced a variety of obstacles.

Target Market

  • The target market was for every industry as everyone needs talent to run their company

Outreach Message Strategy

  • i. Connecting People, introducing about c9, and making people understand about working with an agency for recruitment.

AnyHelpNow (AHN)

Industry: Technology, Information and Internet
Country: Germany
Head Count: 2-10

Support in procuring services. Register as a customer to seek help or offer your service as a helper or professional.

1
Meetings / leads
1 %
Connection Acceptance rate
1 %
Reply rate

Goals

  • Invite both professionals and customers to join the platform
  • Ensure the registration in AHN website.
  • Personal branding for the Founder.
  • Outreach in LINKEDIN,Mail and Whatsapp

Challenges & Solutions

  • For us, the journey was not easy. we faced a variety of obstacles.
  • Getting registered can occasionally lead to disputes between Teachout and other people.
  • We started contacting various positions within organizations to get around this.
  • We first established a rapport with the manager.
  • As a result, we’ve already had a large number of clients register.

Target Market

  • The targeted companies are located in Germany, to start.
  • The sectors we are concentrating on include finance, coaching and professional training, insurance, gardening, cleaning, cosmetics, photography, and more.
  • More than 500 people are employed by the targeted companies.

Outreach Message Strategy

  • Before signing up, our main goal is to establish rapport and form partnerships.
  • To do this, we inquire specifically about operational excellence.
  • With the help of these inquiries, we hope to develop a sense of mutual respect and trust with our prospective customers.
  • We are better able to arrange a meeting if we have built a friendship.
  • After signing up, we make an effort to ensure that the work is completed in accordance with our commitments and customer demands.

Zyfra

Industry: IT Services and IT Consulting
Country: Finland
Head Count: 0-5,000

The Tsifra group of companies improves the efficiency and safety of the mining, oil and gas, chemical and engineering industries. We develop and implement industrial digital solutions based on our own ZIIoT platform , provide access to the platform application development environment, and develop the industry of robotic industrial transport.

1
Meetings / leads
1 %
Connection Acceptance rate
1 %
Reply rate

Goals

  • Improve efficiency and safety in the mining, oil & gas, chemical, and engineering industries
  • Develop and implement industrial digital solutions using our proprietary platform, ZIIoT
  • Provide access to the development environment for platform applications
  • Evolve the robotic industrial transport industry through innovation and technology.

Challenges & Solutions

  • Real-time monitoring of complex industrial processes
  • High maintenance costs and low productivity due to outdated machinery and equipment
  • Inefficient logistics and transportation systems
  • Limited visibility and data management capabilities
  • Industrial digital solutions for real-time monitoring of industrial processes
  • Machinery and equipment optimization solutions to reduce maintenance costs and increase productivity
  • Logistics and transportation optimization solutions to reduce costs
  • Proprietary platform, ZIIoT, for data management and improved visibility

Target Market

Automotive, Heavy Industries, Mechanical Manufacturing, Parts Manufacturing, Cranes and Shipbuilding:

  • Aerospace manufacturers
  • Components manufacturers
  • Automotive manufacturers (spare parts)
  • Home appliance
  • Precision machining
  • Railway manufacturers
  • Heavy industry manufacturing
  • Machine tools manufacturers
  • Turbines and Pistons manufacturers”

Outreach Message Strategy

  • Connect with another company
  • Introduce Zyfra Finland’s Industrial IoT technology for CNC machine monitoring
  • and reporting
  • Explain the benefits of Zyfra’s MDCplus system 
  • Suggest scheduling a meeting to discuss further
  • Explore potential business opportunities
  • Determine how Zyfra’s technology can provide value to the recipient’s company.

KOLHUB

Industry:Influencer Marketing agency
Country: Malaysia
Head Count:11-10,000+

A full-service influencer marketing agency with a proprietary SaaS platform to plan, execute, manage, and optimize creative, strategic influencer campaigns.

1
Meetings / leads
1 %
Connection Acceptance rate
1 %
Reply rate

Goals

  • Gather market intelligence
  • Identify relevant individuals within a company responsible for managing influencer marketing
  • Schedule meetings with marketing leaders
  • Craft an outreach message with optimal keywords
  • Secure at least 10 meetings per month

Challenges & Solutions

  • Initially, finding the appropriate individuals responsible for influencer marketing in a company was challenging.
  • However, it was discovered that marketing and brand executives were also involved in making decisions related to hiring influencers.
  • A list of the top 1000 companies in Malaysia and their finance leaders was created to better target outreach efforts.
  • The outreach strategy primarily focused on LinkedIn initially.
  • Cold emailing was later incorporated into the outreach strategy.

Target Market

  • Industry: B2C
  • Country: Malaysia
  • Designations: Marketing Director, CEO, Vice President Marketing, Head of Marketing, Head of Sales Marketing, Founder, CMO, Chief Sales Marketing Officer, Head of Digital Media, Head of Digital Marketing, Digital Marketing Director
  • Head Count: 50+

Outreach Message Strategy

  • The primary focus was on the potential risks of hiring wrong or fake influencers by companies.
  • The messages were kept short and simple to generate conversations.
  • As the target audience was marketing professionals, they were often reluctant to reply to the messages.
  • A free trial of the tool was included in the messaging.
  • The messaging also emphasized how the tool could assist them in choosing the right influencer.

Galaxy Tech Solutions

Industry:sustainability consultancy
Country: Malaysia
Head Count:N/A

Galaxy Tech Solutions (KL) Sdn Bhd, a sustainability consultancy that helps businesses reduce their carbon footprint and improve their ESG performance.

1
Meetings / leads
1 %
Connection Acceptance rate
1 %
Reply rate

Goals

  • We have one goal- To Provide the Highest Quality Consultancy Services

Challenges & Solutions

  • reporting
  • Sustainability reporting
  • ESG Carbon footprint
  • GHG inventory

Target Market

  • Public listed company.
  • Manufacturing.
  • ConstructionS.
  • Transport.
  • Property.

Outreach Message Strategy

  • First of all, try to makeconnection with other company.
  • Make familiar Galaxy Tech Solutions for reporting, sustainability reporting, ESG carbon footprint, GHG inventory.
  • Highlight the common challanges that a company go throw and discuss how to sort out these dificulties.
  • Thus we try to form a mutualn relationship and respect with our potential customers.
  • When good relationship is built, we can make schedule for meeting.
  • After this, we give focus on fulfilling our commitments to the customers.

SaniChem

Industry:Medical
Country: Malaysia
Head Count:10-50000

SaniChem Resources is a laboratory with a mission to safeguard the well-being of humanity. We at Sanichem Resources care deeply about the health of our generation.

1
Meetings / leads
1 %
Connection Acceptance rate
1 %
Reply rate

Goals

  • To achieve emails for SaniChem

Challenges & Solutions

  • Lack of company in the first targeted region, and we found the solution by taking different strategies.

Target Market

  • Medical Device Manufacturing Companies.

Outreach Message Strategy

  • Asking the prospect how they do their testing for the medical device that they manufacture.
  • Giving the prospect introduction about Sanichem and asking for their email.

Search Engine Optimization Case Studies

autoRetouch (acq. by Meero)

Industry:B2B Saas (software development)
Country: germany
Head Count:11-50

The AI-powered image editing platform. 

1
Organic Monthly Traffic
1
Domain Authority
1
Backlinks
1
Organic keywords

Goals

  • Targeted Keywords: Identify and target keywords potential customers search for.
  • On-Page Optimization: Optimize website pages for targeted keywords and ensure website structure is easy to navigate.
  • Content Marketing: Create high-quality content that provides value to potential customers.
  • Link Building: Acquire high-quality backlinks from relevant, authoritative websites.
  • Technical SEO: Ensure website is technically optimized for search engines.
  • Analytics: Continuously track and measure SEO effectiveness through analytics tools.

Target Market

  • Industry: e-commerce, photo studios
  • Country: Europe, Asia
  • Designations: 
  • Head Count: Any

Strategy

  • We focused on the keywords that can bring B2B leads to the website.

whalemap.io

Industry:Blockchain Saas
Country: UK
Head Count:11-50

Real-time on-chain analytics with focus on new adopters of blockchain

1
Organic Monthly Traffic
1
Domain Authority
1
Backlinks
1
Organic keywords

Goals

  • Targeted Keywords: Identify and target keywords potential customers search for.
  • On-Page Optimization: Optimize website pages for targeted keywords and ensure website structure is easy to navigate.
  • Content Marketing: Create high-quality content that provides value to potential customers.
  • Link Building: Acquire high-quality backlinks from relevant, authoritative websites.
  • Technical SEO: Ensure website is technically optimized for search engines.
  • Analytics: Continuously track and measure SEO effectiveness through analytics tools.

Strategy

  • We focused on the keywords that can bring B2B leads to the website.

Testimonial