If you’re looking for ways to send cold messages on LinkedIn without being spammy, you’ve come to the right spot. This post will serve as a guide on cold emailing on LinkedIn. You’ll be able to automatically send invitation messages and InMails to anybody and establish a relationship. So, let’s look into the key steps on effective cold messaging on LinkedIn.
1. Enhance The Effectiveness of Your LinkedIn Profile
Having a strong LinkedIn profile will make you look more reputable and attract more connections. Your LinkedIn profile should reflect both your personality and your professional manner. Add some character, but keep it trustworthy. Therefore, let us ensure that it is optimized to dazzle before we begin communicating with your target audience.
- Profile picture – It is the first thing that people will notice. Therefore, ensure they see your face (in high-quality resolution) and keep it stylish. Additionally, attempt to size your picture into 500×500 pixels.
- Cover shot – You can never go wrong with a brand mention here. After all, LinkedIn is a professional social networking site that is used mainly for professional networking. The ideal measurements for LinkedIn cover pictures are 1584×396 pixels.
- LinkedIn Headline – This is the icebreaker, the first words used to introduce oneself. Begin with your work title; that is what they are interested in. Then, add a dash of personality. Keep in mind that you are still a great human being, whether in or out of your workplace. Sprinkle it with a call to action, encouraging them to contact you if they require the sort of service you give. That is your lead magnet for LinkedIn.
- About (you) – Provide background for your primary persona. What is your educational experience, your passion, and your strength? Don’t describe your whole life narrative; five sentences should be enough. And, as I previously said, let your personality shine through with your business abilities/achievements.
- Recommendations – Always great to have some. They serve as references, so do not be afraid to ask others with whom you’ve partnered for one. They are worth the effort.
2. Increase Your Response Rate to Cold Message by Targeting the Relevant People
Many cold LinkedIn outreach initiatives fail due to reaching out to the incorrect people. Not every potential prospect in your target sector will be a good match for your offer or be able to purchase your solution just yet, and that’s great. On the other hand, some are conscious of their need for a product, service, or software solution (that corresponds to yours) and would happily listen to your pitch. Those are your objectives. Make a rough sketch of your Ideal Customer Profile so you can discover and target them appropriately.
Understand your target market
Begin by writing down all you know about your ideal customer (based on your existing, most pleased clientele) to develop a profile of them, such as their hobbies, location, industry/niche, job title, and current work function in a company’s hierarchy (so you can target the decision-makers). This may seem like a lot of effort, but keep in mind: that your pool of perfect clients is not endless, and you only have one opportunity to make a first impression.
Once you’ve gathered all pertinent information about your desired prospect “type,” you can begin searching for outbound leads, commonly known as LinkedIn Prospecting. To access Advanced Lead Search, you must first purchase Sales Navigator. Otherwise, a standard LinkedIn search might be beneficial.
3. Segment Your Prospects to Ensure That Personalization Is Effective
Your ICP should reflect the features and attributes of your ideal consumer. When planning and producing cold outreach message templates for your LinkedIn campaign, you may refer to your various persona types (split into parts depending on their commonalities). You can contextualize your cold communications for your prospective consumer and elicit a reaction because one cannot just send the same template to everyone and expect a favorable response. Therefore, choose who to target, how to reach them, and what specific goods, features, or services to offer them. To get at least a 50% response rate, you must devote effort to audience research, segmentation, and personalization.
4. Adhere To Linkedin’s Outreach Guidelines
Unless you pay LinkedIn for Sales Navigator or a Premium account (which includes LinkedIn InMail), you will not be able to communicate with another LinkedIn user directly. As a result, pick your alternatives carefully. With a free account, your LinkedIn sales prospecting is restricted to your current relationships. However, there is a technique for messaging someone if you are not linked on LinkedIn. But, suppose you want to use the free version for the time being. In that case, it is sensible to begin interacting with individuals who have many of the same characteristics as your ideal consumer profile.
8 FAQs & LinkedIn Rules for Outreach
We will be talking about solutions to the most frequently asked LinkedIn questions. You’ll also find information regarding the LinkedIn rules. These are very crucial to follow, otherwise, your account will get banned.
Can I instantly begin sending LinkedIn messages?
True and false. Yes, you may begin sending messages immediately after creating your account and interacting with others. However, you should not immediately start trading; you should first warm up your account.
How can I get my LinkedIn account warmed up?
Begin slowly, with 10 connection requests/messages to new connections every day. I know you want to sign up for your favorite outreach tool and begin sending 50 cold outreach letters every day. However, your LinkedIn account must be warmed up much like an email domain.
How many LinkedIn invitations am I allowed to send each day?
It depends on your LinkedIn engagement. We suggest no more than 50 per day, and to be safe, perform roughly 20 each day. To warm up your account, you should gradually increase the amount of time you spend on this. The number of your present contacts and the number of outstanding invites all play a role.
Can I make use of LinkedIn’s automation tools?
Absolutely! However, you must still abide by the regulations. LinkedIn does not like it when users send too many connection requests or messages, this will get your profile reported. You must also guarantee that the material is tailored enough for prospects to accept it; otherwise, this seems suspicious.
Can I send LinkedIn cold messages?
You indeed may, but as previously said, keep the amount of personalization in mind. LinkedIn will ban your profile if you consistently send messages with no response or if your communications are flagged as spam. To prevent this, keep your communications tailored to your prospects.
How many LinkedIn searches can I conduct?
There are no defined restrictions since it varies depending on your activities; however, here are some recent estimates: 30 searches per month for a new account or any account that hasn’t been warmed up, roughly 300 searches per month for a wholly warmed up account, and endless searches for premium or sales navigator accounts.
Is it worthwhile to upgrade to LinkedIn Premium?
Yes, if you’re going to be active and generate leads. Especially in the case of LinkedIn, where the premium fee is far lower than the advantage you get.
What does a premium LinkedIn account buy you?
You’ll have access to InMail and the opportunity to search more profiles, discover who is viewing your profile, and check more extensive profile data. Furthermore, you will have extra powers based on your plan, whether a recruiter or a salesman.
LinkedIn messaging requires some effort, but if you do thorough research, you’ll be well on your way to sending cold messages that elicit responses. Remember that the saying “if it ain’t broke, don’t fix it” does not apply to messages. You must always try new things to discover what works best.