BrioHR - B2B Lead Generation

Unlock the Power of People with BrioHR achieving a 100% KPI, securing 12 meetings in just 1 month, and boasting a 15.1% response rate tailored to their distinct needs showcasing effective lead generation strategies and international outreach expertise in the distribution management sector.

Appointments booked in 6 months

Avg. KPIs achieved

0 %

Industry

Headquarters

Singapore

Company size

About BrioHR

BrioHR revolutionises businesses by prioritising people. Our cloud-based HR solution seamlessly manages every aspect, from payroll to recruitment and beyond. We’re dedicated to global workplace transformation, offering affordable and scalable HR software. Whether it’s Recruitment, Onboarding, Leave, Performance Management, or Analytics, BrioHR empowers you to focus on your people and customers.

Responsible team

Client’s challenges

Low Reply Rate: Initially, encountering a notably low response rate.
Limited Target Market: Initial challenges in generating high-quality leads.
Data Crisis: Lack of relevant data since the target market was extremely niche.
Competition: Differentiating in a competitive lead generation market is tough

Solutions

Collaborative Data Organization:Worked collectively as a team to meticulously organise data and minimise errors.
Intensive Research:We conducted rigorous lead & company research.
Competitor Analysis: We conducted a competitor analysis to understand the best industry practices.
A/B Testing Approach:Conducted A/B tests for both copy and target markets to identify the most suitable approach.
Personalized Messaging:Crafted highly personalised messages that resonated with the audience, delivering maximum impact.to generate the maximum response.
Multiple Experimenting:Experimented with multiple ways to reach the prospect with multiple campaigns.