B2B outreach on LinkedIn, run for you
We find your buyers and book the meetings.
You approve every message first.
Prospect Engine researches the companies you sell to, writes to the right people from your own LinkedIn accounts, answers the replies and puts qualified meetings on your calendar.
To Maya Holt, Head of Operations, Larkfield Freight
Hi Maya, you are hiring two dispatchers in Rotterdam. How are you planning routes for the new depot today?
Maya replied
"Mostly spreadsheets, honestly. Happy to talk next week."
On your calendar
Thursday, 2:00 pm
Maya Holt · 30 minutes
Illustration. The person, company and message are made up.
The problem
Outbound works when someone does it properly.
That someone is usually you.
You know who your buyers are. Finding them, writing to each one and chasing the replies takes hours you spend on the business instead. When it gets done in a rush, it shows.
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The list goes stale
Job titles change and companies move. A list nobody checks fills up with people who will never buy.
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The messages sound the same
Long pitches with a link in the first line get ignored. Buyers can tell when nobody looked at their company.
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Replies wait
Every reply needs an answer, ideally the same day. When replies wait, buyers move on to the next thing.
What we do
Four jobs, done by one team.
We keep the work narrow on purpose. These four jobs are where meetings come from.
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Research
We build the list in steps. A first pass removes the wrong titles and companies, then we look closer at the people who are left.
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Grouping and writing
People who share a role, an industry or a situation get messages written for them. Short, in their terms, and aimed at a reply first.
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Sending
Messages go out from your own LinkedIn accounts, up to 10 of them. You connect each account yourself; we never log in to it.
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Replies and booking
We answer replies and move the good ones to a meeting through a booking link, so it lands on your calendar.
How it works
From your brief to a meeting
you can check.
You see each step before anything goes out in your name.
We write down who you sell to
Your buyer, their companies, the markets and the people we must never contact. You sign it off before we start.
- Who buys
- Heads of operations
- Companies
- Freight firms, 50 to 500 staff
- Where
- Netherlands and Belgium
- Never contact
- Your clients, your partners, 3 named rivals
Nothing is sent before your exclusion list arrives.
Illustration with a made-up brief.
Research that removes people
Most of the work is taking the wrong people out. What is left is a list you can read and approve.
- Maya Holt · Head of Operations Fits the brief
- Daan Visser · Operations Director Fits the brief
- Lena Brandt · Marketing Intern Removed
- Tom Peeters · COO Fits the brief
Illustration with made-up people.
Nothing sends until you approve it
You see the messages for each group of buyers and approve them, or ask for changes, before the first one goes out.
- GroupOperations heads at freight firms opening a new depot
- Message 1A short question about the new depot. No pitch, no link.
- Follow-upOnly if they have not replied after a week.
Illustration with a made-up group and messages.
A meeting that meets the checks
When a buyer agrees, the meeting goes on your calendar. It counts as qualified only when it passes all six checks below.
- ✓Real, named person
- ✓Inside your brief
- ✓Holds or shares the budget
- ✓Accepted a set time
- ✓Knew who was calling and why
- ✓Turned up
Illustration with a made-up meeting.
Getting started
The first four weeks.
Allow around four weeks from the first call for research, account preparation and the first conversations. When meetings start depends on how ready you are and how buyers respond.
- 01
Agree the brief
Week 1. We record your buyer, market and exclusions. You share your customer and exclusion lists.
- 02
Research and prepare
Weeks 1 and 2. We build the list while your accounts warm up. You connect your LinkedIn accounts and approve the list and messages.
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Start conversations
Week 2 onward. We send from your accounts and work the replies towards meetings. You keep your calendar open and take the calls.
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Review every meeting
Every month. We check each meeting against the six checks. You tell us within 7 days if one did not happen or missed the brief.
What counts
Booked is a start.
Qualified is what counts.
Every meeting is held to these six checks.
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The person is real and named
A first and last name, a company, a title, and a LinkedIn profile or work email we can show you.
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Their company is inside your brief
Sector, size and geography, written in your words before anything went out. Outside it is our mistake.
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They hold the budget or sit next to it
Either their yes is the yes, or their yes is what makes it happen. Someone collecting options does not count.
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They agreed to a set time
A date, a time and an accepted invite. "Sure, send me something" is not a meeting.
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They knew who was calling and why
No bait and no borrowed names. If they expected something we never said, the meeting does not count.
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They turned up
A meeting that did not happen is not a qualified meeting. If you miss it, we rebook it once.
Pricing
Two ways to pay.
Both plans cover the same work. Choose the one that fits how many meetings you expect.
Standard
$499 per month
+ $49 to $299 per qualified appointment
The appointment price depends on your ticket size, your target market and how hard your buyers are to reach. You get it in writing before you start.
- ✓Up to 10 LinkedIn accounts
- ✓Research, messages, replies and booking
- ✓Every message approved by you before it sends
Flat
$999 per month
No per-appointment fee
One monthly price, however many qualified appointments we book.
- ✓Up to 10 LinkedIn accounts
- ✓Research, messages, replies and booking
- ✓Every message approved by you before it sends
Prices are in US dollars, before tax. We do not promise a number of meetings.
How you stay in control
Nothing goes out in your name unseen.
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Your approval
The list and every message wait for your OK before anything is sent.
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Your exclusions
Nothing sends before your exclusion list arrives. Your clients and partners stay off the list.
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Your accounts
You connect your LinkedIn accounts yourself and can disconnect them at any time. We never log in to them.
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A weekly report
Each week you get a report on the outreach and the meetings it booked.
Who it is for
B2B companies with a buyer
worth reaching one by one.
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A good fit
B2B companies with a real offer, a buyer we can research and reach, and a deal size that justifies outbound. You want meetings booked and someone ready to take the calls.
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Probably not a fit
Consumer brands, software sold self-serve, or teams expecting results overnight. Below about $2k per deal, outbound usually does not pay for itself.
Questions
Do you promise a number of meetings?
No. Nobody can honestly promise that before the work starts. We tell you on the first call whether we think your market can work, and every meeting we book is held to the six checks.
How is the per-appointment price set on the Standard plan?
By your ticket size, your target market and how hard your buyers are to reach. You get the price in writing before you pay anything.
Which plan should I choose?
Both plans cover the same work. The Flat plan has no per-appointment fee, so it suits teams that expect many meetings a month. If you expect fewer, the Standard plan usually costs less. We can work it out with you on the call.
Do I have to share my LinkedIn password?
No. You connect each account yourself through a secure link and can disconnect it at any time. We never log in to your account.
How many LinkedIn accounts can you run?
Up to 10 on either plan. More accounts reach more buyers each week.
How long until the first meetings?
Allow around four weeks from the first call. Research and account warm-up come first, then the first conversations.
Who will I speak to on the call?
Roki, who runs Prospect Engine. It takes 30 minutes. You tell us who you sell to, and we tell you honestly whether outreach can work for you.
Tell us who you want to meet.
In 30 minutes we will ask who your buyers are and tell you honestly whether we can reach them.