Pay per appointment
The right buyers.
A reason to talk.
We find the right B2B buyers, write the outreach and handle replies. You take the qualified sales appointments.
Hiring an OT security lead
“That’s on our agenda.
Tuesday works.”
Held + qualified.
Then it counts.
From the client archivePast work, not a forecast.
Decube129 SQLs across APAC, USA, UK in 8 months.Fr8Labs178 leads and 60 meetings across Southeast Asia.Brandripe23+ appointments in 4 months · 6 deals closed in the first 3.The method, in public
From your buyer brief to a held appointment.
Follow the work from the first call. Each stage has a check before the next begins.
01 / The call
Your words become the brief.
Twenty-four questions about your buyers, your offer and who we must never contact. Your answers guide every account we research.
Start with your business“Our best clients have more than one site. Their security lead usually starts the conversation.”
Your answers, in your words- Company
- Multi-site operations
- Buyer
- Head of security
- Why now
- A new site opening
- Exclude
- Clients & open opportunities
Read the questions before the call
Thirteen of the twenty-four questions are below. The rest cover what is forcing the spend, what you send from, and who answers replies. We record your answers verbatim. Unanswered stays unanswered.
01The deal itself
- What do you sell, in one sentence a buyer would use, not your category name?
- What does one engagement cost, smallest and largest you have actually closed?
- Who signed the last three deals you won, by title, company size and country?
- Who almost signed and did not, and what reason did they give, in their words?
02Who is worth talking to
- Describe your three best-ever clients. What made them good: size, sector, geography, age?
- Describe one client you regret taking. What should have warned you?
- Which job title, being open right now, means the budget for you exists today?
- Name the last three events that made someone buy from you. Be specific.
03Who we must never touch
- Your client list and open opportunities, as an export, with the date on it.
- Partners, family businesses, competitors you talk to, past disputes.
04Your voice, and the number
- Which of your client names may we say out loud in a message?
- Three phrases you would never want sent under your name.
- What result, by when, makes this a clear yes to renew?
02 / The research
Find the evidence that a company can buy.
Six kinds of criteria. You decide which disqualify a company and which move it up the list.
Auric Steel
Manufacturing · UAE
Role matches the brief
OT Security Lead
Support the opening of our new manufacturing site. Work with the plant team to review incident response across our operational technology systems.
Source recorded beside the account.
Explore the six research criteria and their sources
Firmographic
Sector, headcount band, revenue floor, the countries in and the countries out.
Registers, their own site, LinkedIn
Technographic
A platform whose presence means they need you, or whose presence means they do not.
Job ads, their stack, public integrations
Financial
Whether the spend you replace is forced by regulation, a contract or an audit.
Filings, licences, ownership shape
Hiring
The job title that, being open right now, means the budget exists today.
Their careers page, job boards
Intent
Your own first-party signals: past repliers, quiet CRM opportunities, event lists.
Your systems, never a bought feed
Triggers
The last three events that made somebody buy from you, by name and by date.
News, releases, filings, moves
03 / The score
A company earns its place on the list.
We score fit before writing. Evidence of budget now carries more weight than a possible need. Every input is recorded beside the total.
Below sixty, we bench the company and refill its place. It returns on a new trigger, with a written reason.
See the scoring weights and the threshold of 60
- A hiring signal that means budget exists now
- 20
- A system or platform that means they need you
- 15
- A named regulator, or a spend somebody is forced to make
- 15
- A warm connection on one of the sending seats
- 15
- A nameable peer client, same sector and country
- 15
Example weights. Yours are set from your answers on the call.
The threshold is 60. Below that, we refill the place the same day. A score is a research decision, never an appointment forecast.
04 / The message
Your structure. Their company. One reason to reply.
You approve the structure. Each message carries their name, their company and one sourced fact. Miss a check and we rewrite it.
Your careers page still lists the SOC analyst role that went up six weeks ago. It looks like that seat is still open. My guess is your current team is covering the gap while you hire, though I could be wrong about that. Is filling the seat still the plan, or is outside coverage something you would consider?
An illustrative structure. Each label explains the highlighted part of the message.
Read the message structure and all six checks
What changes for each person
- Their name and their company
- varies
- The one company-specific fact, with its source
- varies
- The structure, and the order of it
- fixed
- The question it ends on
- fixed
- Anything about us
- never appears
The six checks before sending
- Length
- 50 to 125 words
- Company-specific facts
- exactly one
- Questions
- one, at the end
- Words about ourselves
- none
- Links in the opener
- none
- Reading level
- plain, grade 3 to 5
A three-message sequence runs from your seats. Three copies run each month against the same audience, one variable apart. We judge replies, keep the winner and replace the worst. You see which changed and why.
Sent from your profiles and mailboxes. Replies come to you, and we answer them the same day. This work runs within your $299 a month credit.
05 / The sending
We prepare the accounts, then work every reply.
The opening weeks are for the brief, research and account warm-up. This is the working sequence, not a deadline for your first appointment.
Week one
A call with Abrar. We write down who buys from you, who we must never contact, and what you send from. You send the exclusion list. Nothing goes out until it lands.
Week one and two
We build the list against your written brief and warm the sending accounts. You see the list before anything sends. The accounts ramp up before sending at volume.
Week two onward
We write in your voice and send from your seats, not ours. Replies land in your inbox. We work the thread from the first reply up to the moment a time is agreed.
Every month
You get the held appointments with the six tests marked against each one, so the invoice is arithmetic rather than a claim. Five working days to flag any of them.
06 / The appointment
All six tests. Or it is not billed.
We bill on held, never on booked. These tests apply at every rate. A failed test means the appointment comes off the invoice.
- 01
The person is real and named
A first name, a last name, a company, a title, and a LinkedIn profile or work email we can show you. Not “someone from operations”.
- 02
Their company is inside the brief you signed off
Sector, size and geography, written in your words before anything went out. Outside it is our mistake and our cost.
- 03
They hold the budget or sit next to whoever does
Either their yes is the yes, or their yes is what makes it happen. A researcher collecting options is not a decision maker.
- 04
They agreed to a specific time on their own calendar
A date, a time, an accepted invite. “Sure, send me something” is not an appointment.
- 05
They knew who was calling and roughly what about
No bait and no borrowed name. If someone turns up expecting something we did not say, it does not count even if the appointment goes well.
- 06
They turned up
We bill on held, never on booked. A no-show is free. A reschedule that then holds counts once.
Never billed, whatever else is true
- Anyone already in your pipeline before we started. You give us that list on day one.
- Any current or past customer of yours.
- Anyone on your do-not-contact list.
- The same person twice in a quarter.
- Anyone who turns out to sit outside the brief, whatever the reason.
- A no-show, a cancellation, or an appointment you cancelled yourself.
When we disagree
Flag it within five working days. We look at the thread, the invite and the recording where there is one. If any test fails, it comes off the invoice. Flag it later and it still comes off the first time.
A no-show is never billed as an appointment. Your monthly base of $299 still applies.
Your side
Bring the brief, the exclusions and a calendar you can keep.
We run the outreach. These are the things we need from you before it can work.
Already working with us? Prepare your client briefWho buys from you
In your words. Sector, size, geography, and the job title that signs.
The exclusion list, in writing
Your customers, your live pipeline, your partners, anyone you have promised to leave alone. Nothing sends until it arrives.
Seats to send from
Your LinkedIn profiles and your mailboxes. Your prospects should meet your company, not a middleman.
A calendar that is open
And someone who turns up to their own appointments.
One person who answers
A flagged appointment needs a reply inside five working days.
Nothing sends until the exclusion list arrives. Keep it current so we can protect the relationships already in your business.
Romy Sembi
Founder, Aura Sales · B2B Sales Coaching
“10 out of 10. Outstanding service. Roki and his team exceeded my expectations. He completely brought my LinkedIn profile to life — took the time to truly understand my ideal customer profile, something very few people get right. I have since commissioned my website, bio, and cold outreach.”
How Rokib transformed our LinkedIn strategy.
Glenn Lai
Founder · Fr8Labs
“I wholeheartedly recommend Rokibul for his remarkable scrappiness, strategic acumen in building win-win business models, and unparalleled expertise in driving outbound strategies. For anyone seeking to elevate their outbound sales efforts, Rokibul's services are not just beneficial; they are essential.”
From first outreach to first client, delivered in M&A.
More client stories
Julian Eckerle
Director of Sales DACH/CEE · Vercel (ex-AutoRetouch)
“Roki is a true talent. He's versatile in his skillset yet always learning and growing. He's delivered results across the board while working for me in various capacities all across the digital marketing and sales landscape.”
Testimonial from Hanzo Ng at Sales Ninja.
Reni Achkar
Co-founder / CMO · Cantor6
“Rokib is not only a pleasant person to work with but he is also extremely results-driven. I've had the pleasure of working with Rokib on multiple occasions and there hasn't been a single time where he didn't achieve the promised result. If you require SEO or lead gen services I highly recommend working with Rokib.”
Real results, real voices, one growth partner.
Julian Kohl
Customer Success Manager · Spendesk
“Roki is one of a kind! Hard working and an absolute professional in lead generation and online marketing — but more importantly, a great personality. We worked with Roki and his team on content for all our social channels and our website, and can highly recommend it.”
From SEO to stakeholder outreach, how we scaled.
“I have been working with Roki and his team at Prospect Engine for just over a year. They have helped with my outreach efforts and brought a lot more focus to the efforts. Roki's management of the team is second to none.”
Jeffrey Herbert Williams
Founder · Excellence Edge International
“The first impression was vital. The 'feel good' factor that Roki demonstrated was phenomenal. Something special in the proposal from Roki and his team to help propel my organization to the next level — I highly recommend Roki and his team to any organization or entrepreneur.”
Startup SEO, personal brand, lead gen, nailed all three.
Tony Davies
Business Development Executive · Crannull
“Rokib and his team have been a pleasure to work with. They took the time to really understand what we were trying to achieve and delivered perfectly. Communication of the project status was continuous and we felt comfortable from day one.”
Prospect Engine flooded us with clients.
~ Ayu H
B2B Marketing · Entrepreneurship
“Rokib always amazed me with his business insight and unique ways of solving problems. He is detail-oriented, target-oriented, ambitious, and a powerful service provider. Everything I learned about lead generation I learned from Rokib. He is an asset to any business.”
The kind of leader you want in your corner.
Dr. Klaus Lassert
Entrepreneur & Executive Coach · Independent
“Roki is an exceptional leader in the tech and AI space. His forward-thinking approach has led to the creation of cutting-edge apps, backed by a deep understanding of the latest technologies. His expertise, combined with his clear and effective communication, makes him a reliable and highly valued business partner.”
Neil Woodall
L&D Strategy · CIPD Trust Mentor
“Robikul delivers on what he promises — great personal service and passionate about growing and improving his business too. It's been a genuine pleasure working with him. Not only has he provided the service, but helped me understand more about using LinkedIn too.”
“Roki has been one of the greatest gifts to my team and a pleasure to work with. His attitude towards his work shows up in how much he aims to improve and successfully complete tasks. I feel extremely blessed to have been able to work with him! I would recommend his services to anyone.”
The price, before the call
One monthly credit.
One clear invoice.
Your rate depends on what a client is worth to you and how hard your buyers are to reach. We agree it on the call and put it in writing before sending.
Monthly credit
$299/ month
You pay $299 a month, or what the appointments come to, whichever is higher. Never both.
Entry rate
$99 / appointment
The everyday case. A deal size and a market where an appointment is not hard to get.
Monthly credit covers 3 appointments.
Larger deals or harder reach
$199 / appointment
A larger deal size, or buyers who take real work to reach.
Monthly credit covers 1 appointment.
High ticket, hard to reach
$299 / appointment
A high ticket in a market that is genuinely hard to get into.
Monthly credit covers 1 appointment.
What a month would cost
Illustrations at each published rate, not a forecast of appointment volume. Only held appointments that pass all six tests count.
The credit does not roll over. A month where we book you nothing still costs $299, because the research, the sending accounts and the person answering replies all happened.
The minimum term is 6 months. That is $1,794 at the base, and it is what you owe if we hold nothing at all. Every appointment we do hold comes out of it before it costs you more.
After the minimum term, it continues month to month. You can stop before any billing date.
Book a call| Held | At $99 | At $199 | At $299 |
|---|---|---|---|
| 0 | $299 | $299 | $299 |
| 1 | $299 | $299 | $299 |
| 2 | $299 | $398 | $598 |
| 3 | $299 | $597 | $897 |
| 4 | $396 | $796 | $1,196 |
| 6 | $594 | $1,194 | $1,794 |
| 8 | $792 | $1,592 | $2,392 |
| 12 | $1,188 | $2,388 | $3,588 |
| 20 | $1,980 | $3,980 | $5,980 |
The base is credited against the total. Unused credit does not roll over.
Honest fit
Who we're for, and who we're not.
We do better work when the fit is right. If you're on the right side of this, let's talk. If not, we'll point you somewhere better.
A good fit
- B2B companies with a real offer and a deal size that justifies outbound.
- Founders and sales leaders who want appointments booked, not another tool to run.
- Teams selling to a definable ICP we can research and reach.
- A team ready to take the calls we set.
Not a fit
- Pure consumer brands or anything without a clear B2B buyer.
- Anyone wanting a self-serve tool to operate themselves.
- Deal sizes too small to justify the cost of outbound.
- Teams expecting overnight results. This compounds over weeks.
Before you decide
Know what you are signing up for.
The costs, the limits and what happens when an appointment does not count.
What does it cost?
You pay $299 a month, or what the appointments come to, whichever is higher. Never both. The published appointment rates are $99, $199, $299. Your rate depends on deal value and how hard your buyers are to reach. It is agreed in writing before sending. No setup fee or onboarding fee. The minimum term is 6 months. That is $1,794 at the base, and it is what you owe if we hold nothing at all. Every appointment we do hold comes out of it before it costs you more.
What if there are no appointments?
The credit does not roll over. A month where we book you nothing still costs $299, because the research, the sending accounts and the person answering replies all happened. We do not promise a number of appointments. The minimum term is 6 months. That is $1,794 at the base, and it is what you owe if we hold nothing at all. Every appointment we do hold comes out of it before it costs you more.
When can I stop?
The minimum term is 6 months. That is $1,794 at the base, and it is what you owe if we hold nothing at all. Every appointment we do hold comes out of it before it costs you more. After that, the engagement continues month to month and you can stop before any billing date.
What makes an appointment billable?
All six tests above must pass: a named person, a company inside your brief, buying authority, an accepted calendar time, a clear understanding of the call, and attendance. A failed test means it is not billed. Your monthly base still applies.
What happens if someone does not turn up?
A no-show or cancellation is never billed as an appointment. A reschedule that later holds counts once. Your monthly base of $299 still applies.
How do I dispute an appointment?
Flag it within five working days. We check the thread, invite and recording where one exists. If any test fails, the appointment comes off the invoice. Flag it later and it still comes off the first time.
Do messages come from us or from you?
From your profiles and mailboxes, in your approved voice. Replies land with you. We handle the conversation through to agreeing a time.
How does the work start?
Abrar takes the first call. We write the buyer brief, receive your exclusion list, research the accounts and prepare the sending seats. You see the list before anything sends. Appointment timing depends on your market and the response.
A note from the founder
Abrar takes the first call. Nothing reaches you that I have not read.
I started Prospect Engine in 2020 as a cold-email shop. By 2024 we were writing more software than scripts. By 2026 it was clear the agency worth running is one where AI does the mechanical work and humans do the judgement work.
Abrar runs the first call because he is the one who will hold us to the brief afterwards. He will ask who buys from you, who we must never contact, and what you send from, and he will say the price out loud rather than send it later.
What I do is read. Every brief, and every message that goes out under your name before it goes. That rule is older than this offer and it is not going anywhere.
Start with your market
Who do you want to talk to?
Tell us what you sell and who buys it. Abrar will get back to you to discuss the fit and your rate.
From $99 per held, qualified appointment. Your $299 a month is credited towards appointments.
Or choose a time directlyStart here
Tell us who buys from you.
Tell us about your business. Abrar will reply to arrange a call and agree your appointment rate.
Book directly
Talk through your market with Abrar.
Thirty minutes to discuss your buyers, your exclusions and your rate. If the fit is wrong, we will say so.
Calendar not loading? Open Abrar’s booking page.