Germany
anyhelpnow (AHN), founded in 2022 by Sascha Schick and based in Bexbach, Germany, is a digital services marketplace designed to connect customers with service providers across a wide range of categories, including training, consulting, automotive, and beauty. As a newly founded startup in the highly competitive Internet Marketplace Platforms industry, AHN faced significant challenges in establishing a strong online presence and effectively reaching its target audience. Despite offering a diverse range of services, AHN struggled with visibility in a crowded market dominated by established platforms. With a small team of 2-10 employees, they had limited resources to invest in marketing, making it difficult to gain traction through organic channels alone. Additionally, AHN needed to build credibility for both its platform and the individual service providers registered on it. Recognizing the hurdles in establishing a strong market presence, the Founder & CEO of anyhelpnow sought a partner to elevate AHN’s visibility and expand its customer base. He chose Prospect Engine LLC for its proven expertise in B2B outreach, SEO strategies, and personal branding across various industries, and he is confident that it could help AHN navigate the competitive landscape and achieve its growth objectives.
In February 2023, anyhelpnow (AHN) engaged Prospect Engine LLC to tackle its outreach and branding challenges within the competitive Internet Marketplace Platforms industry. Despite having limited prior expertise in this specific business category, our team quickly immersed itself in the project, which led to a highly successful 16-month collaboration that saw frequent project renewals. Our comprehensive strategy focused on enhancing AHN's B2B outreach, SEO, and personal branding for the platform and its service providers. Given the complexity and importance of reaching the right audience, we adopted a meticulous, manual approach. We reached out to over 53,000 prospects across multiple channels, including emails, LinkedIn, WhatsApp, among others. This multi-channel outreach was designed to engage key decision-makers in industries such as Investors, Financial Advisors, Professional Training & Coaching, Gardening, Beauty & Cosmetics, and more across major markets, including the USA, Germany, Switzerland, and the UAE. To ensure our messaging was both impactful and non-intrusive, we frequently adjusted the copywriting to capture attention while avoiding spam issues—a particularly challenging aspect of the project. This required continuous creativity and careful monitoring, but it was crucial for maintaining the effectiveness of our outreach efforts. Beyond outreach, we took on the responsibility of AHN’s SEO efforts and personal branding, creating custom content that highlighted the unique value of the platform. Our efforts in increasing organic traffic to the website resulted in a 10X organic user increase within the first year, quickly making AHN the second top visible brand within the category in the DACH region. This success was driven by our extensive manual data research and content creation aimed at boosting visibility and credibility for both AHN and its registered service providers. Understanding the pressure and scale of the task, we dedicated a full team from Prospect Engine LLC to the project. This included expert copywriters, data researchers, and a dedicated Sales Development Representative (SDR) to oversee all operations. The team worked tirelessly to ensure every aspect of the project was handled with the utmost care and precision. Over 16 months, our efforts culminated in unique and excellent results. We achieved a LinkedIn acceptance rate of 23.7% and secured a total of 469 Sales Qualified Leads (SQLs) across all channels. The combination of multi-channel outreach, frequent copywriting adjustments, and comprehensive branding efforts proved highly effective, exceeding our client’s expectations. As the project concludes, we proudly reflect on the journey and the positive impact we’ve made. Working with AHN has been a rewarding experience, and the outcome speaks for itself—our client was thrilled with the results. Through this collaboration, we’ve demonstrated that Prospect Engine LLC can not only handle the pressures of building a strong platform like anyhelpnow but can also deliver exceptional support and results in the Internet Marketplace Platforms industry.