Malaysia
Blue Snow Frontier Technologies, founded in 2022, sought to expand its innovative cooling solutions into the ASEAN and Middle East markets. Despite their advanced graphene nanofluid technology, which reduces energy consumption by 20-30% without requiring plant shutdowns, they faced significant challenges. High energy consumption and rising operational costs (OPEX) were key pain points in the industry, making it difficult to reach decision-makers who could benefit from their technology. Traditional outreach methods were ineffective in conveying the unique benefits of their solutions, and with strong competition from established players like HT Materials Science, HYDROMX, and Go Chiller, Blue Snow needed a more targeted approach. To overcome these hurdles, they turned to Prospect Engine LLC for a customized B2B marketing strategy that could effectively communicate their value proposition and drive growth in these competitive regions.
Since January 2024, we’ve supported Blue Snow Frontier Technologies in expanding their outreach across the ASEAN and Middle East markets. Despite having automation tools, we used a manual strategy to carefully identify and engage decision-makers in sectors like commercial buildings, district cooling, and data centers, key to Blue Snow’s growth. We created tailored content and personalized messaging that emphasized their graphene nanofluid technology, known for reducing energy use without system shutdowns. Our efforts focused on connecting with technical managers, engineering leads, and sustainability officers through LinkedIn and email. Even in industries less active on LinkedIn, our approach led to valuable conversations and positioned Blue Snow as a strong contender against established players. This initiative significantly enhanced their visibility and potential partnerships in highly competitive markets.