Singapore
Nodeflair gained a significant presence in the tech talent communities around the world by developing a career transparency platform since its founding in 2018. The company acquired a vast and insightful amount of data and verified profiles from tech talents throughout the years, enabling the company to initiate a new service for companies - a hiring solution for tech talent needs. However, setting up the new initiative required a big portion of their investment - and the company now had to generate sales fast. But being a new entrant in the very competitive hiring solutions market and having a very small in-house sales team, meant Nodeflair was looking for better value alternatives.
In July 2023, we at Prospect Engine took on this challenge of generating qualified leads for Nodeflair. As a company who just entered a market in different SEA countries with a new service offering, and considering the average ticket size ranging from $3000 - $10000 - it was a challenge indeed. Especially in an industry where trust in providing complex tech hiring solutions is critical and very few organizations would be willing to take a bet on a newly launched product. But through critical business and market analysis and hyper niched targeting in outreach - we were able to generate 18 SQL for the company within 3 months - which in turn provided Nodeflair with the business case validation they needed to build their in-house sales team for their new product.