Driving Agilemania’s service expansion in a new country: Collaboration & constant experiments lead to 50+ qualified leads

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India & Malaysia

The Challenge

Agilemania, headquartered in Bangalore, the startup hub of India, is a collective of professionals specializing in enabling their clients to digitally transform their businesses with agile principles. The company has worked with 50+ clients, including giants such as Accenture, Autodesk, and WHO, among many others. As Agilemania expanded its services of holding professional seminars for C-level executives in Malaysia, they needed dependable lead generation support to generate sales for these training seminars in Malaysia, and we at Prospect Engine committed to bringing them the exceptional value they were looking for.

The Solution

At Prospect Engine, along with Naveen Kumar Singh, the Principal Consultant at Agilemania, we thoroughly analyzed the complex value propositions the service of Agilemania provided and translated them to quantifiable benefits for the well-researched and a very close-knit circle of C-level executives working in the biggest corporations in Malaysia. This methodical approach, with the combination of constant A/B testing of outreach messaging strategies, resulted in much-improved reply rates from prospects - and led to 54 high-quality leads generated over the year.