Germany
Founded in 2013, Dirk Burmann has established itself as a prominent B2B consulting firm, targeting German-speaking markets and Western Europe. By early 2024, the company faced a complex set of challenges. They needed to expand their outreach to effectively connect with key decision-makers, specifically in C-Level, M&A departments, and Commercial Management, across industries such as B2B small- and mid-caps. Their target market included companies with 250 to 8,000 employees and annual revenues between $10 million and $500 million. Additionally, Dirk Burmann aimed to drive attendance for a critical event in Paris, with a strategic focus on attracting participants from the African region. Beyond the challenge of reaching these high-level contacts, the firm also had to mitigate potential spam issues in their email campaigns and create genuine engagement on LinkedIn, all while operating within a highly competitive landscape with limited flexibility and dependency on a small team.
From March 2024 to the 3 three months, Dirk Burmann partnered with Prospect Engine to tackle their outreach and event challenges head-on. We launched a carefully structured campaign focused on manually identifying and targeting the most relevant decision-makers within the specified industries and regions. Over this period, we successfully targeted 6,273 prospects through LinkedIn and 2,537 prospects through email. To enhance attendance for their Paris Event, we executed multiple event campaigns, particularly targeting participants from the African region. On LinkedIn, we crafted and sent personalized outreach messages to resonate with C-level executives and key stakeholders. We also utilized LinkedIn groups and events to expand our reach and make a more significant impact. In our email outreach, we frequently changed subject lines and context details to avoid spam filters, which helped improve deliverability and open rates. This strategy led to an acceptance rate of 20% and the generation of 22 high-quality leads. Additionally, we ensured consistent follow-ups to keep prospects engaged throughout the campaign. Our approach also included creating and sharing engaging LinkedIn content while actively participating in discussions through likes and comments to foster authentic engagement. This carefully executed, hands-on strategy by Prospect Engine resulted in notable successes, including enhanced engagement rates, a strong response to their B2B outreach—particularly for the Paris Event—and the establishment of valuable connections with key decision-makers
