Singapore
Founded as part of the Ethis angel syndicate network, HASAN.VC grew into a venture capital fund and accelerator program with 300 Limited Partners (LPs), investing millions into 15 startups and two funds. By 2024, however, they faced challenges in scaling their operations and securing a steady flow of qualified investors, particularly from regions like Singapore, France, the UK, Saudi Arabia, and the UAE. As a small team of 2-10 employees, HASAN.VC struggled with cross-border friction, building trust with Muslim and impact investors, and maintaining consistent outreach for Sharia-compliant investments. They also needed to overcome issues such as limited investor time and attention. HASAN.VC approached Prospect Engine LLC to help streamline their lead generation efforts, manage investor relations more effectively, and overcome these operational challenges as they continued to scale.
In December 2023, Prospect Engine LLC began a nine-month collaboration with HASAN.VC to address their lead generation challenges. To meet their goals, we at Prospect Engine LLC used a blend of manual efforts and our in-house tools for LinkedIn and email outreach. While our tools helped automate certain processes, the majority of the campaign's success came from personalized, manual work. We meticulously researched target audiences, focusing on mid- and senior-level professionals in finance and tech, as well as established business owners from relevant regions. This tailored approach helped us connect with highly relevant prospects. We executed a carefully crafted LinkedIn and email outreach campaign, writing personalized messages that resonated with the specific needs of each prospect, from investors to startup founders. In addition, we developed LinkedIn content to boost HASAN.VC's organic traffic increases its visibility among its target audience. Over the nine-month period, we successfully targeted over 6,500 prospects, achieving a 32% LinkedIn acceptance rate, a 22.5% reply rate, and generating 146 high-quality SQLs. This approach allowed HASAN.VC to effectively scale their investor engagement and startup recruitment, significantly improving their pipeline for both their venture capital fund and accelerator program.
