Malaysia
iCrest, since its founding in 2006, has been providing excellent staff augmentation services for various technology-enabled companies. With a large resource base skilled in various aspects of software development, in 2023, iCrest decided to grow their business in their existing markets - Singapore and Malaysia, while expanding to Indonesia and the U.S. In this growth journey, the company expanded its supply of available resources; however, it faced the difficult challenge of increasing the demand for its services in the very competitive industries in the markets it wanted to focus on. Given the difference in ticket sizes and existing well-established market players, they needed a new way to grow their lead generation, utilizing new sales channels with utmost optimization to remain operationally viable as a service.
In May 2023, we at Prospect Engine took on the challenge of generating qualified leads for iCrest. Given the nature of the industry and the average ticket target of above $40,000, the outreach and lead nurturing process was crucial in building a high level of trust in the competitive market for iCrest. However, through thorough market research and tailored messaging conveying the Unique Value Propositions of iCrest, we were able to generate 66 meetings from 90 SQ Leads as the client renewed the partnership for 9 months. Landing industry-leading clients such as Ambition SG, BOIT GLOBAL [ISO 9001:2015] & POS Malaysia - provided iCrest with the much-needed immediate growth the company needed.
