Japan
Interakt Techsol, founded in 2017 and based in Tokyo, Japan, provides cutting-edge solutions such as Blockchain, AI, and IoT across several industries. By early 2024, the company faced a pressing need to expand its presence globally, particularly in the USA and English-speaking European regions. However, relying solely on their in-house team based in Tokyo proved too costly and time-consuming. The company needed to engage key decision-makers (CTOs, CEOs, COOs, and VPs/Directors of Technology) in top industries such as Fintech, EdTech, Telecommunications, and E-commerce, focusing on addressing crucial business challenges like data security, customer experience, and operational efficiency. Given the competitive landscape, Interakt Techsol needed a targeted approach to differentiate itself and generate substantial results in lead generation, which led them to seek the help of an external agency with specialized outreach capabilities.
In February 2024, Interakt Techsol partnered with Prospect Engine to assist them in achieving their outreach goals. Our team implemented a detailed, hands-on approach combining both automated tools and extensive manual research. We began by carefully identifying key decision-makers from targeted industries such as Fintech, E-commerce, and Telecommunications, narrowing down our outreach to professionals using Web 3.0, Blockchain, and DevOps technologies. We launched outreach campaigns using both LinkedIn and email, engaging with decision-makers in North America, the Asia-Pacific region (including Japan and Singapore), and the Middle East. Over the next three months, we ran a structured LinkedIn campaign, combined with personalized email outreach, targeting decision-makers such as CTOs, CEOs, and Directors of Technology. We leveraged webinars, industry-specific content, and custom messaging to engage potential leads. Through this approach, we successfully contacted over 5,000 critical decision-makers across our target markets. In total, we engaged with 65 key decision-makers (SQLs), achieving an impressive acceptance rate of 22%.
