Podcasts are one of the most powerful ways to engage your audience and build deeper relationships with your clients. In fact, 75% of podcast listeners say they listen to at least 5 minutes of a podcast episode, making it a fantastic medium for connecting with your target audience (Source: Statista). As a founder, I know the value of building authentic connections, which is why I’ve decided to feature my clients in my podcasts. Here’s a step-by-step guide on how you can do the same, especially if you’re looking to connect with your global clientele.
Step 1: Start with a Warm Lead List
Having worked with over 200 clients in the past 6 years and generating 2-7 qualified leads weekly for them, my clients are my most valuable assets. You’ll want to start by reaching out to people you already know—these are your warm leads, those you’ve worked with directly.
What to do:
- Review your client list from the past year and identify those who would benefit from being featured.
- Send a personalized message via LinkedIn, WhatsApp, or email, inviting them for a quick chat about their entrepreneurial journey and business. Keep it friendly and informal: “Hey [Client Name], I’d love to catch up and have you share your story on my podcast!”
Pro Tip: Personalize each message based on your relationship with them to make it feel more genuine.
Step 2: Craft a Natural, Unscripted Conversation
Podcasts thrive on authenticity. Instead of preparing a heavily scripted interview, I prefer a natural, unscripted conversation that feels like a chat between old friends. This allows your client’s personality and passion to shine through, creating an engaging experience for the audience.
What to do:
- Before your call, have a loose structure in mind (key topics you’d like to discuss), but avoid scripting every word.
- Focus on the journey: Ask about their background, business milestones, challenges, and future plans.
- Keep the conversation flowing naturally by reacting to their answers and diving deeper into areas that seem interesting.
Pro Tip: Don’t be afraid to let the conversation wander—some of the best podcast moments happen when you go off-script!
Step 3: Choose Your Medium for Recording
Since my clients are spread across the globe, I use Zoom, Google Meet, or the good ol’ phone for recording podcasts. These platforms allow for easy scheduling and high-quality recordings, no matter the location.
What to do:
- Choose a platform that you and your client are both comfortable with. Make sure it’s reliable for both audio and video if you plan on recording video.
- Test your recording equipment beforehand to ensure the sound quality is clear. Audio quality matters—over 70% of listeners report poor sound as a major turn-off (Source: HubSpot).
Pro Tip: Make sure to choose a quiet place for recording to minimize distractions and background noise.
Step 4: Prepare for Seamless Scheduling
One of the key aspects of maintaining strong relationships with global clients is making scheduling easy. As a busy entrepreneur, I know the challenge of finding time zones that align. That’s why I use simple scheduling tools like Calendly to find mutually convenient times without the back-and-forth hassle.
What to do:
- Use a scheduling tool to eliminate the need for back-and-forth emails. This makes it easy for your clients to select times that fit their schedule.
- Send a reminder a day before the podcast recording to ensure they’re prepared.
Pro Tip: Consider offering flexible recording times for clients in different time zones, and show empathy for their busy schedules.
Step 5: Promote the Podcast (Like You’re Chatting With Friends)
Once the episode is recorded and edited, it’s time to share it. I don’t treat this like a formal launch—I keep it personal and natural, just like our conversation was. It’s about getting the word out in a friendly way, not just pushing content.
What to do:
- Create casual social media posts letting people know the new episode is live. Tag your client, and keep it light—just like you’re sharing a fun chat with friends.
- Send a thank you message to your client and share the link to the episode. Keep it conversational—something like, “Hey, here’s the episode! Thanks for sharing your story with me. Feel free to share it with your network if you want!”
Pro Tip: Keep it simple and authentic. Let your clients feel like they’re part of something fun, not just a promotional campaign. Maybe even ask them, “What was your favorite part?” This keeps the tone friendly and engaging.
Step 6: Schedule a Follow-Up to Continue the Relationship
Once your podcast is live, it’s important to keep the connection going. Follow up with your clients and ask for feedback on the episode. This helps you improve future episodes and reinforces your relationship with them.
What to do:
- Ask for feedback on the podcast itself and your relationship with them.
- Keep them updated on the response from your audience, and share any comments or messages you’ve received about the episode.
- Ask if they’re interested in returning for another episode, creating a series of podcast conversations if they’re open to it.
Pro Tip: Keeping the relationship ongoing after the podcast can result in more leads, recommendations, and opportunities for collaboration in the future.
Want to Share Your Story? Schedule a Chat!
If you’re interested in being featured on my podcast and sharing your entrepreneurial journey with the world, let’s chat! I’m always on the lookout for inspiring stories from founders and entrepreneurs across industries. Schedule a quick chat today and be a part of something exciting!
In Conclusion
Podcasting is a fantastic way to deepen relationships with your clients and build authentic content. By featuring your clients’ stories, you not only help them share their entrepreneurial journey but also showcase the valuable work you’ve done together. Whether you’re featuring consultancies, merger & acquisition specialists, or tech founders, each episode adds a fresh perspective to your podcast and provides meaningful content for your audience.
Want to hear how I do it? Check out my latest episodes [here: Episode 1 & Episode 2]. Let’s make your podcast a platform for growth!
About the Author
I specialize in helping B2B companies master the art of cold outreach. With a proven track record of driving results across various industries and global markets, I’m dedicated to turning cold outreach into meaningful business relationships. Want to refine your cold outreach strategy for higher conversions and 2-7 sales-qualified meetings weekly? Let’s chat! DM me to schedule a consultation and discover how we can optimize your sales campaigns for measurable success.
