Today, LinkedIn is the leading professional social network. It’s simple; it doesn’t have any valid competitors. The statistics are impressive:
LinkedIn is 277% more effective in lead generation than Twitter or Facebook (source Hubspot)
BtoB digital marketers have found that 80% of their social media contacts come from LinkedIn (Source: Business Linkedin)
More than 40% of social media traffic on websites comes from Linkedin (Source: Business Linkedin)
As you can see, this is the ideal hunting ground to practice social selling.
If the number of subscribers on the platform can scare neophytes, it will reassure them that many tools allow them to fine-tune your strategy and generate qualified leads.
How to prospect on Linkedin?
Now that we’ve gone over the basics and different tools that allow you to optimize your B2B prospecting let’s get to the point.
Let’s see the essential steps to contact your potential customers on Linkedin.
Preparation phase
The art of business development strategy lies in the relevance of the message you want to convey to potential customers.
To refine its approach, preparing the ground before taking action is necessary.
You must know how to attract potential customers before retaining them and converting them into customers.
But to attract your potential customers, you must know who they are. The preparation phase will allow you to define your people, determining.
The business sector you want to prospect
The size of the company
The hierarchical level you want to target
Your entry points into the company (common relationships, assistant managers, everyday experiences)
Now that you know whom to target, you must define how to address them.
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