B2B Lead Generation Case Studies

LeanPartner

Industry:Business Consultancy
Country: Malaysia
Head Count:11-50

At Lean Partner, our “Boutique consulting” solutions are tailor-made to meet your objectives.

1
Meetings / leads
1 %
Connection Acceptance rate
1 %
Reply rate

Goals

  • Increase LeanPartner’s sales by scheduling as many meetings as possible.
  • Fix website and optimize it for search engine traffic.
  • Perform personal branding for the Founder.

Challenges & Solutions

  • The journey was not smooth for us, as we encountered multiple challenges.
  • Initially, fixing meetings was difficult due to the nature of the service provided by LeanPartner.
  • To overcome this, we began reaching out to various designations within companies.
  • We started building rapport from the manager level.
  • As a result of our efforts, we started getting a lot of meetings.

Target Market

  • Our target audience consists of Learning and Development Leaders & Managers, COO, and CEO.
  • The industries we are targeting are manufacturing and banking.
  • The targeted companies have more than 500+ head counts.
  • The location of the targeted companies is in Malaysia.

Outreach Message Strategy

  • Our primary focus is on building rapport to establish relationships before scheduling meetings.
  • To achieve this, we ask specific questions related to operational excellence.
  • By asking these questions, we aim to build trust and establish common ground with our potential clients.
  • Once we have established a relationship, we are better positioned to schedule a meeting.

Decube

Industry:Software Development
Country: Malaysia
Head Count:11-50

Decube is a data observability & data quality platform that helps companies prevent data quality incidents.

1
Meetings / leads
1 %
Connection Acceptance rate
1 %
Reply rate

Goals

  • Collecting market insights.
  • Fixing meetings with fellow Data Analytics Leaders.
  • Identifying the best keywords to use in the outreach message.

Challenges & Solutions

  • Initially, we were not able to schedule enough meetings due to a lack of a proper company list.
  • We conducted an in-depth meeting with the client to redefine the target market.
  • After this, we began manual lead research.
  • Jatin and Abhi from Decube helped us to get the right companies and contact people.
  • With their assistance, we were able to identify the right companies and key decision-makers, which helped us increase our meeting schedule.

Target Market

  • Industry: Financial Services, Retail, Insurance, Data Infrastructure and Analytics, Technology, Information and Media, IT System Data Services, Retail, Electrical, and Electronic Equipment, F&B, Retail Office Equipment
  • Designations: Head of Data Management, Data Engineer, Data Manager, Data Assistant, Data Specialist, Data Analyst
  • Head Count: 200 to 5000

Outreach Message Strategy

  • Focusing on the pain points of Data specialists.
  • Explaining what Decube is capable of and how it can help alleviate those pain points.
  • Being open to having a conversation without the intention of solely trying to sell the product.

Metora

Industry:IT Services and Consulting
Country: Malaysia
Head Count:11-50

Enterprise Performance Management Implementation Specialists

1
Meetings / leads
1 %
Connection Acceptance rate
1 %
Reply rate

Goals

  • Collecting market insights.
  • Fixing meetings with the Leaders from the Finance devision.
  • Identifying the best keywords to use in the outreach message.
  • Fixing 5 meetings in a month

Challenges & Solutions

  • Our client’s target was big companies in Malaysia, which presented a challenge in terms of connection acceptance rates.
  • We created a list of the top 200 companies in Malaysia and their finance leaders to better target our outreach efforts.
  • We initially focused on LinkedIn outreach but later incorporated cold emailing as well.
  • With this strategy, we were able to schedule 10 meetings in one month.

Target Market

  • Industry: Manufacturing, Retail
  • Country: Malaysia
  • Designations: CFO, Financial Controller Financial Planning and Analysis Manager Finance Manager CEO, Chief Digital Officer
  • Head Count: 1000+

Outreach Message Strategy

  • We primarily focused on the usage of AI in financial decision-making.
  • Our message was quite lengthy to convey enough information to generate interest.
  • We targeted busy individuals who may not have time for small talk.
  • To accommodate this, we made sure that our message contained enough information to schedule a meeting.

KOLHUB

Industry:Influencer Marketing agency
Country: Malaysia
Head Count:11-50

To provide the ultimate influencer marketing analytical services & helping influencers by monetizing their audience.

1
Meetings / leads
1 %
Connection Acceptance rate
1 %
Reply rate

Goals

  • Gather market intelligence
  • Identify relevant individuals within a company responsible for managing influencer marketing
  • Schedule meetings with marketing leaders
  • Craft an outreach message with optimal keywords
  • Secure at least 10 meetings per month

Challenges & Solutions

  • Initially, finding the appropriate individuals responsible for influencer marketing in a company was challenging.
  • However, it was discovered that marketing and brand executives were also involved in making decisions related to hiring influencers.
  • A list of the top 1000 companies in Malaysia and their finance leaders was created to better target outreach efforts.
  • The outreach strategy primarily focused on LinkedIn initially.
  • Cold emailing was later incorporated into the outreach strategy.

Target Market

  • Industry: B2C
  • Country: Malaysia
  • Designations: Marketing Director, CEO, Vice President Marketing, Head of Marketing, Head of Sales Marketing, Founder, CMO, Chief Sales Marketing Officer, Head of Digital Media, Head of Digital Marketing, Digital Marketing Director
  • Head Count: 50+

Outreach Message Strategy

  • The primary focus was on the potential risks of hiring wrong or fake influencers by companies.
  • The messages were kept short and simple to generate conversations.
  • As the target audience was marketing professionals, they were often reluctant to reply to the messages.
  • A free trial of the tool was included in the messaging.
  • The messaging also emphasized how the tool could assist them in choosing the right influencer.

Search Engine Optimization Case Studies

autoRetouch (acq. by Meero)

Industry:B2B Saas (software development)
Country: germany
Head Count:11-50

The AI-powered image editing platform. 

1
Organic Monthly Traffic
1
Domain Authority
1
Backlinks
1
Organic keywords

Goals

  • Targeted Keywords: Identify and target keywords potential customers search for.
  • On-Page Optimization: Optimize website pages for targeted keywords and ensure website structure is easy to navigate.
  • Content Marketing: Create high-quality content that provides value to potential customers.
  • Link Building: Acquire high-quality backlinks from relevant, authoritative websites.
  • Technical SEO: Ensure website is technically optimized for search engines.
  • Analytics: Continuously track and measure SEO effectiveness through analytics tools.

Target Market

  • Industry: e-commerce, photo studios
  • Country: Europe, Asia
  • Designations: 
  • Head Count: Any

Strategy

  • We focused on the keywords that can bring B2B leads to the website.

whalemap.io

Industry:Blockchain Saas
Country: UK
Head Count:11-50

Real-time on-chain analytics with focus on new adopters of blockchain

1
Organic Monthly Traffic
1
Domain Authority
1
Backlinks
1
Organic keywords

Goals

  • Targeted Keywords: Identify and target keywords potential customers search for.
  • On-Page Optimization: Optimize website pages for targeted keywords and ensure website structure is easy to navigate.
  • Content Marketing: Create high-quality content that provides value to potential customers.
  • Link Building: Acquire high-quality backlinks from relevant, authoritative websites.
  • Technical SEO: Ensure website is technically optimized for search engines.
  • Analytics: Continuously track and measure SEO effectiveness through analytics tools.

Strategy

  • We focused on the keywords that can bring B2B leads to the website.

Testimonial