B2B Lead Generation Case Studies
Goals
- Increase LeanPartner’s sales by scheduling as many meetings as possible.
- Fix website and optimize it for search engine traffic.
- Perform personal branding for the Founder.
Challenges & Solutions
- The journey was not smooth for us, as we encountered multiple challenges.
- Initially, fixing meetings was difficult due to the nature of the service provided by LeanPartner.
- To overcome this, we began reaching out to various designations within companies.
- We started building rapport from the manager level.
- As a result of our efforts, we started getting a lot of meetings.
Target Market
- Our target audience consists of Learning and Development Leaders & Managers, COO, and CEO.
- The industries we are targeting are manufacturing and banking.
- The targeted companies have more than 500+ head counts.
- The location of the targeted companies is in Malaysia.
Outreach Message Strategy
- Our primary focus is on building rapport to establish relationships before scheduling meetings.
- To achieve this, we ask specific questions related to operational excellence.
- By asking these questions, we aim to build trust and establish common ground with our potential clients.
- Once we have established a relationship, we are better positioned to schedule a meeting.
Goals
- Collecting market insights.
- Fixing meetings with fellow Data Analytics Leaders.
- Identifying the best keywords to use in the outreach message.
Challenges & Solutions
- Initially, we were not able to schedule enough meetings due to a lack of a proper company list.
- We conducted an in-depth meeting with the client to redefine the target market.
- After this, we began manual lead research.
- Jatin and Abhi from Decube helped us to get the right companies and contact people.
- With their assistance, we were able to identify the right companies and key decision-makers, which helped us increase our meeting schedule.
Target Market
- Industry: Financial Services, Retail, Insurance, Data Infrastructure and Analytics, Technology, Information and Media, IT System Data Services, Retail, Electrical, and Electronic Equipment, F&B, Retail Office Equipment
- Designations: Head of Data Management, Data Engineer, Data Manager, Data Assistant, Data Specialist, Data Analyst
- Head Count: 200 to 5000
Outreach Message Strategy
- Focusing on the pain points of Data specialists.
- Explaining what Decube is capable of and how it can help alleviate those pain points.
- Being open to having a conversation without the intention of solely trying to sell the product.
Goals
- Collecting market insights.
- Fixing meetings with the Leaders from the Finance devision.
- Identifying the best keywords to use in the outreach message.
- Fixing 5 meetings in a month
Challenges & Solutions
- Our client’s target was big companies in Malaysia, which presented a challenge in terms of connection acceptance rates.
- We created a list of the top 200 companies in Malaysia and their finance leaders to better target our outreach efforts.
- We initially focused on LinkedIn outreach but later incorporated cold emailing as well.
- With this strategy, we were able to schedule 10 meetings in one month.
Target Market
- Industry: Manufacturing, Retail
- Country: Malaysia
- Designations: CFO, Financial Controller Financial Planning and Analysis Manager Finance Manager CEO, Chief Digital Officer
- Head Count: 1000+
Outreach Message Strategy
- We primarily focused on the usage of AI in financial decision-making.
- Our message was quite lengthy to convey enough information to generate interest.
- We targeted busy individuals who may not have time for small talk.
- To accommodate this, we made sure that our message contained enough information to schedule a meeting.
Goals
- Gather market intelligence
- Identify relevant individuals within a company responsible for managing influencer marketing
- Schedule meetings with marketing leaders
- Craft an outreach message with optimal keywords
- Secure at least 10 meetings per month
Challenges & Solutions
- Initially, finding the appropriate individuals responsible for influencer marketing in a company was challenging.
- However, it was discovered that marketing and brand executives were also involved in making decisions related to hiring influencers.
- A list of the top 1000 companies in Malaysia and their finance leaders was created to better target outreach efforts.
- The outreach strategy primarily focused on LinkedIn initially.
- Cold emailing was later incorporated into the outreach strategy.
Target Market
- Industry: B2C
- Country: Malaysia
- Designations: Marketing Director, CEO, Vice President Marketing, Head of Marketing, Head of Sales Marketing, Founder, CMO, Chief Sales Marketing Officer, Head of Digital Media, Head of Digital Marketing, Digital Marketing Director
- Head Count: 50+
Outreach Message Strategy
- The primary focus was on the potential risks of hiring wrong or fake influencers by companies.
- The messages were kept short and simple to generate conversations.
- As the target audience was marketing professionals, they were often reluctant to reply to the messages.
- A free trial of the tool was included in the messaging.
- The messaging also emphasized how the tool could assist them in choosing the right influencer.
Search Engine Optimization Case Studies
Goals
- Targeted Keywords: Identify and target keywords potential customers search for.
- On-Page Optimization: Optimize website pages for targeted keywords and ensure website structure is easy to navigate.
- Content Marketing: Create high-quality content that provides value to potential customers.
- Link Building: Acquire high-quality backlinks from relevant, authoritative websites.
- Technical SEO: Ensure website is technically optimized for search engines.
- Analytics: Continuously track and measure SEO effectiveness through analytics tools.
Target Market
- Industry: e-commerce, photo studios
- Country: Europe, Asia
- Designations:
- Head Count: Any
Strategy
- We focused on the keywords that can bring B2B leads to the website.
whalemap.io
Industry:Blockchain Saas
Country: UK
Head Count:11-50
Real-time on-chain analytics with focus on new adopters of blockchain
1
Organic Monthly Traffic
1
Domain Authority
1
Backlinks
1
Organic keywords
Goals
- Targeted Keywords: Identify and target keywords potential customers search for.
- On-Page Optimization: Optimize website pages for targeted keywords and ensure website structure is easy to navigate.
- Content Marketing: Create high-quality content that provides value to potential customers.
- Link Building: Acquire high-quality backlinks from relevant, authoritative websites.
- Technical SEO: Ensure website is technically optimized for search engines.
- Analytics: Continuously track and measure SEO effectiveness through analytics tools.
Strategy
- We focused on the keywords that can bring B2B leads to the website.