B2B Lead Generation

The LinkedIn Statistics Marketers Should Know In 2022

The LinkedIn Statistics Marketers Should Know In 2022

Since its establishment on May 5, 2003, LinkedIn has become the largest professional social network in the world, with over 830 million members. According to LinkedIn Statistics, the platform is a valuable resource for various purposes, including networking, job searching, and lead generation. LinkedIn Statistics show that LinkedIn is the leading social media platform for B2B lead generation, accounting for 80% of leads. Marketers prefer LinkedIn for its robust advertising and sales engagement features. The platform’s massive user base and powerful tools make it an essential platform for professionals globally.

LinkedIn Growth

LinkedIn continues to dominate as the go-to social media platform for professional networking, with 40% of members visiting the site daily, as revealed by LinkedIn Statistics. Its user engagement rose by 60% in 2019, and with a range of features like direct messaging and content creation, it’s a prime location for job postings and business networking. LinkedIn’s YoY revenue growth was 26% in Q4 2022, as per LinkedIn Statistics, with LinkedIn Talent Solutions and LinkedIn Marketing Solutions growing by 6B and 5B, respectively, cementing LinkedIn’s position as the top professional social network with expanding the reach and robust revenue growth.

LinkedIn Member Statistics

Female and Male Usage on LinkedIn (2022)

Of the total members, 42.8% identify themselves as female, and 57.2% identify as male.

Age Usage on LinkedIn (2022)

According to LinkedIn Statistics, the majority of its user base, nearly 60%, are individuals aged 25-34. Those aged 18-24 make up just over 20% of the members, while the 35-54 age group accounts for over 17%. Users aged over 55 constitute just under 3% of the total membership.

U.S. Adults on LinkedIn (2021)

LinkedIn had a membership of 28% of the adult population in the United States.

Business decision-makers are on the platform (2022)

The platform boasts over 65 million decision-makers, with 80% of its members actively involved in driving business decisions.

LinkedIn boasts more than ten million c-suite titles (2022)

The platform has over 11 million members who hold a c-suite title, such as CEO, COO, CFO, CIO, etc.

There are more than 5M small business owners on LinkedIn (2022)

There are 5.4 million LinkedIn members who own small businesses.

Almost 10M marketers are on the platform (2022)

According to LinkedIn Statistics, there are 9.4 million marketers on the platform.

More than 30M sales professionals are on LinkedIn (2022)

A position in sales is listed on the profiles of 31 million members.

More than 9M members use Creator Mode (2021)

Since its launch, over 9 million members have activated LinkedIn Creator Mode.

“Open to Work” photo frames received quick adoption (2020)

After its launch, nearly 2.5 million LinkedIn members used the graphic with the “Open to Work” photo frame.

LinkedIn Member Activities

Tens of millions of job seekers use LinkedIn (2022)

The network receives 50 million job searches on a weekly basis.

There are 95 job applications submitted every second on LinkedIn (2022)

Assuming that the number remains constant over the course of the year, the total number of applications submitted by the end of 2022 would be 2,995,920,000.

Members read long-form content (2022)

According to research, blog posts that fall within the 2,000-word range tend to generate the highest number of likes, comments, and shares.

More than 6M members have attended virtual events on the platform (2021)

In 2020, after LinkedIn Events was introduced, over 6.3 million LinkedIn members participated in events via the platform.

Messaging on the platform has been growing (2019)

In recent years, there has been a fourfold increase in messages exchanged between members, and reply rates have correspondingly grown by 30%.

B2B marketers leverage the platform for content distribution (2022)

According to a survey, LinkedIn is the preferred platform for content distribution among 93% of B2B marketers, with 77% reporting it as the most effective organic social network.

B2B marketers see results from the platform (2022)

According to the survey, a significant 40% of the respondents regard LinkedIn as the most efficient social network for generating high-quality leads.

LinkedIn users post regularly (2022)

Out of all the members on LinkedIn, only 3% make a weekly post.

Other Interesting LinkedIn Statistics

Organizations are present on LinkedIn (2022)

The platform boasts over 58 million companies and 120,000 schools.

LinkedIn Hires vs. U.S. Babies Born (2022)

Every minute, the network proudly announces six new hires, which is an impressive rate. To put this into perspective, for every minute in the United States, there are roughly 7.4 newborn babies.

Amazon is considered the top U.S. company on LinkedIn (2022)

According to LinkedIn, Amazon has been ranked as the top place for professionals to advance their careers, followed by Alphabet at number two. Wells Fargo, J.P. Morgan & Chase, and Walmart completed the top five spots.

LinkedIn is #1 for B2B lead generation (2022)

According to a survey, LinkedIn is considered the top-performing channel for producing high-quality leads in B2B lead generation, with 40% of B2B marketers reporting it as their most effective platform.

Why it Matters

As of 2022, LinkedIn remains the go-to social network for professionals. Its platform enables individuals, organizations, and communities to achieve various professional goals, ranging from job seeking to network, lead generation, and sales. While the platform is freely accessible to anyone with an internet connection, LinkedIn Premium and LinkedIn Ads offer advanced features and capabilities. With the end of 2022 fast approaching, it’s worth exploring the full range of what LinkedIn offers and how to use it to achieve your professional objectives into 2023.

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Rokibul Hasan

I am entrepreneurial-minded marketing & sales professional who is passionate about innovating industries through the avenue of technology. My goal is to approach everything I tackle with a beginner's mind and an eagerness to learn.

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