As the holiday season rapidly approaches, the majority of individuals tend to transition into a materialistic state of mind, with a perception that the holidays are solely a time for B2C to flourish. Yet, insightful marketers and tenacious B2Bs understand that this is a mere fallacy and take a different approach.
While many people are preoccupied with choosing between a traditional turkey dinner or a vegan alternative, astute B2Bs recognize and make the most of these four key points:
The holiday season may thin out the herd, but that presents an opportunity for you to stand out. While your competitors are busy making and checking their lists twice, you can take advantage of reduced competition, improved communication, and seamless connections.
Revenue.io, a leading RevOps platform, reveals that the holiday season offers a lower degree of competition, which makes it easier to reach leads and close deals. In fact, this window of reduced competition enables you to generate more non-competitive opportunities and drive more value.
With the holidays comes an increase in social media and email activity. People are checking their feeds and inboxes, eagerly awaiting news, updates, and promotions. By tailoring your outreach and approach, you can take advantage of this heightened engagement and close sales, book meetings, and forge valuable connections.
Even if you don’t see immediate results, getting ahead of the competition in terms of recognition will put you in a prime position to start the new year with a packed calendar.
As the end of the year approaches, many businesses start planning and budgeting for the next year. By aligning your sales cycle with their schedules, you can secure valuable opportunities before you’re locked out in the new year.
In addition, many businesses have leftover budgets that must be spent before the end of the year. This creates a prime opportunity for you to offer products or services that promise a strong return on investment, positioning your business well for the new year.
Still not convinced about selling during the holidays or off-periods? Let’s take a look at some hard facts.
The Stats B2Bs Need To Know About Social Selling During The Holidays
As the world continues to grapple with the aftermath of the pandemic, the once familiar landscape of work, home, and leisure has undergone a radical transformation. The advent of remote work and a new understanding of work-life balance has caused a sea change in both purchasing and sales behaviors. The increased time spent on social media has provided a window into this new normal as remote work schedules have adapted to meet the demands of this dynamic landscape.
In light of these changes, here are a few eye-opening statistics to help you reevaluate your approach to B2B business and social selling during the holiday season:
For Christmas, the best times to start emailing include the first and second weeks of November, with CTR (click-through rates) building almost right up to Christmas Eve.
As the holiday season approaches, it’s crucial for B2Bs to understand the trends and statistics surrounding email engagement. To help, HubSpot, the all-in-one CRM, meticulously analyzed over 4.5 million emails to gain valuable insights.
The findings reveal that with the right approach, B2Bs can capitalize on these heightened engagement rates. Rather than solely focusing on a hard sell, it’s recommended to adopt relationship-building tactics or offer something of value to potential customers. After all, the holiday season is a time for giving and creating connections.
By leveraging these email engagement trends and statistics, B2Bs can improve their holiday season email strategies and foster more meaningful relationships with their customers.
While you may not be closing deals, Christmas Day and the days following have proven to be prime times to qualify and nurture leads.
As indicated by the findings of the marketing research firm Software Advice, the ideal period for qualifying leads is the week prior and the week following Christmas. The study also unveiled that sending marketing emails for lead nurturing purposes during Christmas Eve and Christmas Day is an exceptional opportunity to reach prospective customers with your message.
Take The Lead This Holiday Season
As we delve into the golden months of abundant opportunities, where both B2B and B2C businesses tend to reap their largest revenue harvests, it’s pivotal to ensure that you’re properly primed to capitalize on this season.
If you’re feeling uncertain about how to make the most of this chance for success, fret not! With a reputation as the premier B2B lead generation agency and boasting an impressive collection of over 700 five-star reviews, we are well-equipped to aid you in devising and executing a victorious holiday season campaign.
Don’t hesitate to contact us; we are eager to help you seize this opportunity. Simply drop us a message here.