The 9 Best Types Of SEO Content For B2Bs That Drive Massive Results
Incorporating the concepts of perplexity and burstiness into your content creation strategy can significantly boost your website’s ability to attract high-intent, bottom-of-the-funnel searchers. The page types and formulas outlined in this section have been designed to maximize their impact, providing your audience with a compelling experience.
Act now to harness the full potential of these pages and reap the rewards of increased engagement and conversions.
Moreover, these pages are so effective that they are bound to attract the attention of your sales representatives, who will find them too valuable to resist sharing with prospects. And that’s just the beginning. With some know-how, you can even use one of these pages as a lead magnet pop-up on your website to drive even more conversions.
We’ll be sure to provide all the necessary guidance to help you along the way, so don’t miss out on this opportunity to elevate your online presence.
When it comes to B2B marketing, creating effective SEO content is essential for success. By incorporating targeted keywords, optimizing headlines and meta descriptions, and publishing valuable and informative content, businesses can attract potential customers and boost their online presence. Investing in SEO content is a proven strategy for increasing website traffic, improving search engine rankings, and generating leads. Don’t miss out on the benefits of SEO content – start incorporating it into your B2B marketing strategy today.
Here are the top 9 or so page formulas for generating hot SEO leads:
Best Types Of SEO Content For Generating Hot Leads
2. Service Pages (you’ll need 1 for every major service or product you offer)
3. Most Popular Feature/Use Case
4. Comparison [X vs. Y]
5. Best [Category] Companies
6. Alternative to [Competitor]
7. X Reviews or Pricing
8. Template posts
9. [Your category] for [Industry/Niche]
Let’s break each one down.
Google holds the view that the homepage serves as the epitome of significance for any given website. Thus, leveraging the best possible keyword on this crucial page is imperative. As a matter of strategy, we have deemed “LinkedIn lead generation” our flagship keyword and infused it throughout our homepage with judicious frequency. Our diligent efforts have paid off, and we are proud to hold the third position on Google’s SERP when searched for the said term, second only to LinkedIn and HubSpot, as of the time of writing this article.
2. Service Pages
The intricacies of search engine optimization are often a mystery, but one thing is certain: Google places a premium on pages that are linked to a website’s menu. This is due to the algorithmic giant’s belief that these pages hold significant importance. To maximize your website’s visibility, creating a service page for each major product you offer is imperative. This showcases your offerings and gives each page the opportunity to rank for one or more relevant keywords. Take a look at our service pages as an example, as they have successfully achieved top-ranking positions.
3. Feature/Use Case
Do you offer a solution that substitutes a particular challenge or simplifies a task? Take the signing of documents, for instance. The process can be a source of frustration, but companies such as DocuSign mitigate this by producing instructional materials like video tutorials and articles, demonstrating the ease of executing document signings utilizing their product. By doing so, they cleverly create a natural progression toward purchasing their solution.
4. Comparison [X vs. Y]
In the vast landscape of today’s market, consumers are frequently faced with the dilemma of choosing between two products. In such cases, it’s not uncommon for them to search for a comprehensive comparison post that evaluates the differences and similarities between their options. For instance, when it comes to wireless earbuds, they might compare the Airpods with the Bose SoundSport or evaluate Salesforce against HubSpot in terms of customer relationship management.
In this vein, let us compare two companies operating in a related space or complementary vertical. On the one hand, there is Company X, a market leader with a proven track record of delivering innovative solutions to its clients. On the other hand, there is Company Y, a newcomer that has been making waves with its cutting-edge technology and forward-thinking approach.
To facilitate the comparison, pros vs. cons chart can be used to highlight the key differences between the two companies. This chart can encompass a wide range of factors, including features, benefits, pricing, and customer support, to name a few. The chart can help consumers make an informed decision that aligns with their needs and expectations by presenting this information in an easy-to-read and visually appealing format.
In conclusion, when it comes to choosing between two companies, a thorough comparison that takes into account multiple aspects can be of great value to consumers. By leveraging tools such as a pro vs. cons chart, you can help them make an informed choice and, ultimately, establish your company as the preferred choice in the market.
5. **Best [Category] Companies**
Buyers often don’t know the major players when they first discover a new category. So, they look for a list of the top companies in the market.
Cleverly’s expertise and proficiency in B2B sales outsourcing have not gone unnoticed, as it proudly boasts a coveted spot on prestigious company lists such as Clutch’s list of Top B2B Sales Outsourcing Companies. Month after month, the company continues to reap the benefits of being featured on such lists, with a constant influx of leads pouring in.
However, even if your company is already listed among its competitors in your industry, there’s still room for growth and improvement. By utilizing effective SEO strategies, it’s possible to outrank your rivals and secure a higher position on the list. But if there’s no such list, don’t despair! You can always reach out to the author or invest in getting your company listed so that it can bask in the limelight of recognition.
6. Alternative to [Competitor]
Are you tired of constantly battling vendor limitations, pesky bugs, and lackluster customer support? If so, it’s time to embrace the potential of alternative solutions. By tapping into the frustrations of others, you can create compelling content that resonates with your audience and has a significant search volume.
For instance, consider the ever-present search for PayPal alternatives. With over 12,000 monthly searches, it’s clear that many individuals are seeking a solution to their vendor-related frustrations. This presents a golden opportunity to craft insightful, valuable blog posts that address these pain points and offer alternative solutions.
7. X Reviews or Pricing Posts
The revelation that approximately 170 individuals per month turn to search engines with the query ‘Cleverly reviews’ left us astounded. In response, we devised a comprehensive reviews landing page, seamlessly integrated into our website, aimed at ranking highly and attracting a surge of traffic :
Embark on the same journey of self-discovery, or even set your sights on studying the actions of your rivals’ actions to elevate your understanding and potentially forge a path to success.
8. Template Posts
Canva, the well-renowned graphic design platform, has captured the attention of both entrepreneurs and investors alike with their masterful utilization of SEO strategy and templates. Their unique approach has earned them an awe-inspiring evaluation of $40 billion.
With a cornucopia of free landing page templates readily available, Canva has positioned itself as a one-stop shop for businesses seeking to make a lasting impression on their target audience. These templates, acting as the ultimate lead magnets, entice users to sign up and unlock a world of limitless design possibilities.
9. [Your category] for [industry/niche] posts
At Prospect Engine, we uncovered a valuable insight: there was a significant demand for search queries related to “Lead Generation for [vertical].”
This realization prompted us to craft a comprehensive guide on Lead Generation specifically tailored for Financial Advisors. The response has been overwhelming – just from this single page alone, we have received numerous calls inquiring about our services. But we didn’t stop there; we went ahead and created additional resources for other key verticals as well. Our relentless pursuit of providing value to our audience has been paying off in spades.
Aspiring to emulate the success of others in the realm of SEO? Look no further! Here is an exhaustive compilation of 30 impeccable case studies chronicling the growth journeys of numerous companies. These accounts of triumph will serve as inspiration for you to chart your own path to scaling your business through the power of SEO.