What Arcanite Was Facing
Arcanite, an emerging player in real estate technology, offers a platform designed to foster collaboration between real estate developers and agents. In 2024, they sought to expand their client base in Australia but faced limited brand recognition in a highly competitive market, difficulty engaging C-level executives who are less active on LinkedIn, and challenges with fragmented communication and sales processes hindering smooth collaboration between developers and agents.
How We Delivered Results
Arcanite partnered with Prospect Engine to revamp their outreach strategy, focusing on high-level decision-makers in the real estate industry. Key aspects included tailored messaging addressing pain points like missed sales opportunities and fragmented data management, data-driven targeting of Sales Directors, CEOs, and Marketing Heads at agencies and developers with 50-500 employees, and a multi-channel approach combining LinkedIn outreach with targeted email campaigns.
Services Used
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