Blue Snow Frontier Technologies
A Malaysian cleantech startup broke into the competitive ASEAN and Middle East cooling solutions market, achieving a 54% reply rate and 31 SQLs through highly targeted manual outreach to technical decision-makers.
What Blue Snow Frontier Technologies Was Facing
Blue Snow Frontier Technologies sought to expand its innovative graphene nanofluid cooling solutions into the ASEAN and Middle East markets. Despite their technology reducing energy consumption by 20-30% without requiring plant shutdowns, they faced significant challenges. Traditional outreach methods were ineffective in conveying the unique benefits, and strong competition from established players like HT Materials Science, HYDROMX, and Go Chiller demanded a more targeted approach.
How We Delivered Results
Over five months starting January 2024, Prospect Engine implemented a highly manual approach despite having automated tools available. This allowed meticulous research and identification of key decision-makers across commercial buildings, chilled water systems, district cooling plants, and data centers. We engaged with over 3,000 potential leads through LinkedIn and email outreach, creating custom content and personalized messaging highlighting the unique benefits of Blue Snow's graphene nanofluid technology. Strategic timing around industry events maximized impact.
Services Used
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