Cegos Asia Pacific
A leading corporate training provider (est. 1926 in France) secured 29 leads and 18 meetings with a remarkable 48.3% reply rate by targeting Director-level L&D and HR stakeholders across Singapore, Hong Kong, Malaysia, and the UAE.
What Cegos Asia Pacific Was Facing
Cegos Asia Pacific aimed to enhance lead generation across the Asia-Pacific region but faced a highly saturated training provider market with competitors like Franklin Covey, Dale Carnegie, and Korn Ferry. Budget constraints from potential clients, the need to engage decision-makers across diverse industries (Manufacturing, Pharmaceutical, Technology, Logistics, Aviation, Hospitality, Luxury Retail) and the necessity to break into large enterprise accounts (500 to 10,000+ employees) presented significant challenges.
How We Delivered Results
Cegos launched a multi-channel lead generation campaign targeting Director-level and above decision-makers in L&D, HR, Talent, and Organizational Development. Key actions included hyper-personalized outreach for job roles and pain points, highlighting their consultative B2B sales training program (15% sales increase), multi-format delivery options with live virtual classrooms and local-language sessions, objection handling with low-cost entry formats like 60-90 minute brownbag sessions, and localization emphasizing regional consultants and multilingual e-learning.
Services Used
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