Dirk Burmann Excellence in Finance GmbH
A boutique German B2B finance consulting firm generated 120 SQLs and 22 EQLs with a 5x ROI across a 6-month multi-channel campaign targeting 6,200+ prospects in German-speaking markets, Western Europe, and Africa.
What Dirk Burmann Excellence in Finance GmbH Was Facing
Founded in 2013, Dirk Burmann Excellence in Finance had built a strong reputation serving German-speaking markets and Western Europe. By early 2024, they faced challenges: expanding outreach to C-level executives and M&A leaders, improving access to B2B small- and mid-cap companies (250-8,000 employees, $10M-$500M revenue), driving attendance for a strategic Paris-based event targeting African-region participants, avoiding email spam issues, and creating genuine LinkedIn engagement with limited internal resources.
How We Delivered Results
From March 2024 to September 2024, Prospect Engine designed and executed a structured outbound strategy combining LinkedIn and email. We targeted 6,273 prospects via LinkedIn and 2,537 via email, ran dedicated event-focused campaigns for the Paris event with outreach tailored to African-region executives, crafted custom LinkedIn messages for C-level stakeholders, and implemented structured follow-up sequences with active LinkedIn engagement through content sharing.
Services Used
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