What HILO Was Facing
Founded in 2010, HILO faced critical issues in scaling their business, especially in marketing and sales pipelines. They struggled with process bottlenecks and a lack of clarity on digital strategies, leading to higher churn rates and stagnated growth. Seasonal productivity fluctuated and impacted revenue. They needed targeted lead generation to engage key decision-makers in travel, tech, and retail industries and boost productivity through personalized outreach.
How We Delivered Results
Beginning March 2024, Prospect Engine worked with HILO for seven months implementing a blended outreach approach involving both manual efforts and AI tools. We crafted tailored messaging to engage specific target industries including travel, hospitality, food & beverage, sports, tech, and SaaS across the US, EU, and LATAM markets. The strategy included LinkedIn campaigns and email outreach, focusing on C-level executives, marketing heads, and IT managers with personalized messaging.
Services Used
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