What Microminder Was Facing
Microminder, specializing in cybersecurity and digital transformation solutions, works with Oil & Gas, Manufacturing, Food & Beverages, Banking, Fintech, Insurance, Healthcare, and Technology industries. Despite a strong presence in the Middle East, USA, and Europe, they faced challenges generating high-quality leads and securing meetings with key decision-makers including CISOs, CIOs, CTOs, and other senior roles to drive business growth.
How We Delivered Results
Microminder implemented a comprehensive LinkedIn and email-based outreach campaign targeting high-level decision-makers across various industries. LinkedIn campaigns sent 2,508 invitations targeting roles such as CISO, CIO, CTO, Risk Managers, and IT Directors. Email campaigns sent 1,652 emails focused on Oil & Gas, Banking, Healthcare, and Technology industries, targeting companies with at least 200 employees. Campaigns addressed cybersecurity risks, digital transformation challenges, and compliance issues.
Services Used
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