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GBEnglandCybersecurity & IT Consulting51-200 employeesOngoing

Microminder

A UK-based cybersecurity firm established since 1984 engaged CISOs, CIOs, and CTOs across Oil & Gas, Banking, Healthcare, and Technology sectors with a 47.8% email open rate, securing 6 leads and 4 high-value meetings.

Share
15.7%
Connection Rate
10.9%
Reply Rate
6
SQLs Generated
4
Meetings Booked
LinkedIn Invitations Sent2,508
Emails Sent1,652
Email Open Rate47.8%
Target IndustriesOil & Gas, Banking, Healthcare, Technology
The Challenge

What Microminder Was Facing

Microminder, specializing in cybersecurity and digital transformation solutions, works with Oil & Gas, Manufacturing, Food & Beverages, Banking, Fintech, Insurance, Healthcare, and Technology industries. Despite a strong presence in the Middle East, USA, and Europe, they faced challenges generating high-quality leads and securing meetings with key decision-makers including CISOs, CIOs, CTOs, and other senior roles to drive business growth.

Our Solution

How We Delivered Results

Microminder implemented a comprehensive LinkedIn and email-based outreach campaign targeting high-level decision-makers across various industries. LinkedIn campaigns sent 2,508 invitations targeting roles such as CISO, CIO, CTO, Risk Managers, and IT Directors. Email campaigns sent 1,652 emails focused on Oil & Gas, Banking, Healthcare, and Technology industries, targeting companies with at least 200 employees. Campaigns addressed cybersecurity risks, digital transformation challenges, and compliance issues.

Services Used

LinkedIn OutreachEmail CampaignsIndustry-Specific TargetingPersonalized Messaging

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