LinkedIn Marketing is unique among social media platforms, with over 774 million professional users focused on business and networking. It’s the top-rated platform for lead generation, driving website traffic, and content marketing. Despite its potential, many marketers find it challenging to use effectively. Unlike other platforms, LinkedIn is solely built on professional networks, not entertainment content. This makes it a prime choice for professionals seeking connections and a valuable marketing opportunity for businesses.
Having a LinkedIn marketing strategy proves that you’re marketing your expertise as an agency owner, business owner, or marketer to whom it may concern. People open LinkedIn not to scroll to see their cousin’s wedding pictures like other social platforms but to enrich their network, learn from experts, and see how others can help them reach their business and professional goals.
Startups are widespread, and one of the main reasons is they tend to make their own rules and regulations. Entrepreneurs don’t follow; they lead. In most cases, the very reason any growing young company exists is to create a new niche of its very own.
LinkedIn is undoubtedly the biggest platform to reach out to your potential customers if you consider professional people part of your target audience. This whole year, LinkedIn has been making so many new additions and opportunities, but not many people successfully used them to their fullest. Still, a little guidance can make them go a long way. Well, 2021 is about to end, and 2022 is just around the corner, so here is a list of tactics and ideas to achieve LinkedIn marketing success for your business in 2022.
Create your company profile
If you want to promote your business on social media, having a LinkedIn company page is essential. You’ll get a chance to build brand recognition by providing a way to promote your products and services to customers and potential ones.
To create an impact through your marketing, you can’t really ignore the biggest platform of professionals. Studies say that 51% of companies acquired a B2C customer on LinkedIn in 2021. And a company page will be the primary step to serve the purpose.
Post relevant and engaging content
Your prime objective is to grow page engagement, so make sure you post content containing valuable hacks and information related to your business and corresponding industry.
Show your expertise in your field by writing about any related topic. In this way, you can add value or provide helpful insights. You can even create stunning visuals that might catch the eyes of people.
Avoid writing promotional presentations. Instead, focus more on content that provides in-depth information for your followers or lessons learned over the years.
Promote your company name
Hope you know that you’re not alone in your niche. Hence you have to make your company’s name familiar to people.
An effective way to do it is by inviting audiences to follow your page. This LinkedIn strategy will allow you to create a bigger pool of connections with people interested in your business.
If you want to grow your LinkedIn page connections, these are some ideas you should try:
- Send an invitation to your connections to follow the company page.
- Promote your Company page on other social media channels like Instagram, Facebook, Youtube, and Twitter.
- Mention your LinkedIn page in your websites and emails.
- Personalize your connection requests.
Company pages can’t send LinkedIn connections, but their employees can. Make sure they mention your brand in their note.
Create linkedIn groups to affiliate with the page
Being part of a LinkedIn group opens so many doors before you. It gives you the advantage of making your published content visible and creates an opportunity to interact with like-minded people.
LinkedIn pages can’t be a part of any LinkedIn group. But you can create a relevant group and showcase it on your page.
Use your LinkedIn profile to be part of an existing group. Or you can start your group as well. Being the moderator or admin of a group, you gain control to spread awareness in your favor.
Define your objectives
Building brand awareness is a time-consuming process. But the key to success hides behind the consistent and quality content that keeps people well informed about your business.
Peter Drucker is an American author and consultant in organizational development and management. He stated these objectives as SMART goals, which stand for Specific, Measurable, Achievable, Relevant, and Time-Bound. It would help to keep these words in mind while defining your objectives. Again, ensure an effective work plan that balances with your dreams. Your LinkedIn marketing goals should align with the goals you set in your work plan.