The playbook
Every method we use, written down.
These are the same prompts, loops, and playbooks we run for clients. If you'd rather do it yourself, we'd still rather you read this first.
Outreach
9 min read
How to write a LinkedIn message with Claude that actually gets a reply
Most LinkedIn messages fail because they read generic. Here's the exact loop we run with Claude to make every message sound like it was written by someone who read the profile — because it was.
Operations
11 min read
Turning meeting transcripts into SOPs with Claude, in twenty minutes
Most small companies don't have SOPs because writing them is tedious. Claude reads a recorded meeting and writes the first draft. You edit. Done in the time it takes to drink a coffee.
Software
14 min read
What MCP servers are, and why your agency should run one
MCP (Model Context Protocol) is Anthropic's way of giving Claude access to your tools — your CRM, your Notion, your database — safely. Here's what it is in plain English, and why it matters.
Presence
12 min read
GEO: optimizing for the day Claude recommends you instead of Google
Your buyers are starting to ask Claude and ChatGPT for recommendations. Getting cited by an LLM is the new front page of Google. Here's how GEO works, and what to change.
Outreach
8 min read
Turning a call transcript into a proposal in ten minutes
The proposal three days after the call is a proposal that loses. Here's the exact Claude prompt we use to draft a branded proposal within an hour of hanging up.
Outreach
10 min read
ICP research with Claude: finding the 500 accounts that actually matter
Most ICP docs are a page of generalities. Here's how we use Claude to produce a concrete list of 500 accounts, with decision-maker roles and engagement signals.
Operations
7 min read
Claude for weekly ops reporting: stop writing Friday reports
Every founder's Friday used to end with 'let me just write the weekly update.' Claude reads your Linear, CRM, and calendar and drafts it for you.
Software
11 min read
Shipping a custom CRM in three weeks with Claude Code
Off-the-shelf CRMs fit 70%. The 30% is what kills your flow. Here's how we build custom CRMs in weeks, not quarters, using Claude Code.
Presence
9 min read
Writing LinkedIn posts from your own meeting transcripts
Your best thinking happens on calls. It dies there too. Here's how Claude turns one recorded meeting into three LinkedIn posts — in your voice, with your ideas.
Presence
10 min read
A content engine in one afternoon, with Claude
Turn one idea into a LinkedIn post, a blog, a newsletter, and a landing page — in a single afternoon. Here's the exact pipeline we use for our own marketing.